Using Micro-Influencers Network As a Powerful Marketing Strategy During The Pandemic

Since the onset of the pandemic more than half of the world has been under partial or complete lockdown. This has not only affected people’s normal lives but has also created complications for many industries. Just like any other sector, the marketing sector is no exception and is hit severely by the pandemic.

However, despite the economic downfall, there is a particular branch of marketing that has gained traction and is continuing to do so. Influencer marketing that started as a new marketing strategy by many brands is currently becoming their new favorite. Various brands started micro-influencer marketing campaigns as a significant part of their social media marketing strategy. Furthermore, in the year 2020, Instagram witnessed 40% of branded deals with micro-influencers. Studies have also revealed that micro-influencers establish an authentic connection with their audience thereby delivering a high engagement of up to 75%.

Who are Mirco-Influencers?

Micro-influencers are social media influencers having an average of 1,000 to 100,000 follower base. They are not celebrities but are regular people having a relatively small yet engaging set of followers. This small target audience catered by micro-influencers is loyal and trusts the influencer’s opinions regarding a product or service.

How Micro-Influencers Are Beneficial During the Pandemic?

Lockdown restrictions have forced people to stay home, resulting in people spending more time online. Browsing social media platforms has become people’s go-to time killer. Social media has not only helped people to stay connected with their loved ones but is also emerging as a powerful entertainment and information tool.

As more and more people are signing in to these social media platforms brands have access to a larger group of audience. These new ways of connecting and the large user base have helped micro-influencers in boosting their engagement rates and building a strong and engaging community.

Furthermore, micro-influencers create content not only for the sake of promoting the brand but for building an emotional connection with their audience. Micro-influencers create interactive content which in turn also helps brands in communicating their message with positivity and authenticity.

Micro-influencers charge low rates and hence are proving beneficial not only for big, well-established brands and also for startups and firms having a limited marketing budget. They generate positive results for cheaper especially during the current times of financial crunch.

Social media platforms are flooded with micro-influencers making it difficult for brands to choose the right influencer.

Hence, seeking the assistance of an Influencer marketing agency goes a long way. Such agencies not only help brands in choosing the right social media platforms but also help them in screening and collaborating with the right influencers based on the product’s requirements.

An experienced influencer marketing agency helps in running campaigns and also in analyzing their performance. Agencies like ClanConnect use AI-driven algorithms to find the right influencer, widen the brand’s reach, and tracking the real-time performance of their campaigns. Thus, associating with the right agency is a win-win situation for all.

Atul Chaudhary is Indian based professional blog writer.