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How to Start a Career in Sales and Marketing

Author: Kruti Shah
by Kruti Shah
Posted: Jul 18, 2021

Sales and Marketing have been great career options for years. Many students get confused with this industry as sales and marketing are different, how job roles differ, and why both departments work combined. This article will take you through the marketing and sales career guide to help you better understand it as a career option.

This career guide will take you through the entire process of Marketing and sales, job opportunities within the industry, scope, and the future of sales and marketing.

What is Marketing?

A marketing job involves advertising, brand awareness, media planning, content creation, sales strategies, Search Engine Optimization (SEO), and social media.

Whether it's traditional marketing or digital marketing, the primary goal of marketing is to promote an organization's products and services.

What is Sales?

The primary goal of a salesperson is to develop strategies to increase sales of their products or services. The sales team is actively connected with consumers.

Both marketing and sales teams are bound with the same goals, but different tasks. Both careers need a mutual understanding and require understanding the target audience and work accordingly.

Why are sales and marketing work combined?

The roles of marketing and sales overlap in many different ways. Both teams are working on the same goal, but different tasks.

The marketing team is involved in planning the initial product launch, creating promotional materials, or any kind of advertising materials or content.

The sales team is fully trained and has a thorough knowledge of products/ services. They also know all the best features of the product or service. They know their target audience and how to convince them to buy or subscribe to it.

Both of these departments have been working together for many years to grow their business. Salespeople are directly connected to customers, and the marketing team provides them insights into what people are looking for.

How to start a career in Sales and Marketing?

Marketing and sales are some of the best career options in this digital world. Sales and marketing is an industry that doesn't require any specific degree. So, if you have a bachelor's degree in any specific field, you're good to go.

1. Online Certification

There are many online resources to learn new skills these days. You can enroll in an online sales or marketing course. HubSpot, Udemy, Coursera, and LinkedIn learning are one of the most reputed online academies in India.

2. Update your Resume

Once you have completed an online course, update your resume. A resume is one of the most important documents for a working professional. If you have difficulty creating an outstanding resume, you can reach the Job Museum for resume writing services.

They are one of the leading resume writing services in India.

3. Apply for a Job/Internship

Now, you have learned about sales and marketing. So, apply for a job/internship. If it's tough for you to find a job, go for an internship.

Internships are a really great way to gain experience. This is the learning time for you. Better learning will provide you with better-earning opportunities in the future.

Career Opportunities in Sales and Marketing?

There are numerous opportunities in sales and marketing. Here is a list of job opportunities in sales and marketing.

  • Retail Sales Associate
  • Telemarketer
  • Social Media Manager
  • Sales and Marketing Manager
  • SEO Executive
  • Copywriter
  • Marketing Manager
  • Sales Manager
  • Product Manager
  • Marketing specialist

Salary packages are different depending on their seniority, experience, and skills. There are endless job opportunities in sales and marketing.

Future of Sales and Marketing

The future in sales and marketing is with endless possibilities. But, one thing is sure that there always be a huge scope in the industry as people will never be going to stop selling or buying.

So, if you are thinking about choosing sales and marketing as a career, start learning. Upskilling is the only key to always be employed. It's really important to keep yourself updated with the latest technology and keep learning.

Are you looking for sales jobs in Surat? Or sales head jobs in Surat? Job museum is one of the leading recruitment agencies in India providing services in Mumbai, Chennai, Delhi, Kolkata, and many other cities in India.

We're based in Surat, so if you're looking for a Surat company job vacancy, Job Museum is the place. Get in touch with us for such more informational stuff.

About the Author

Kruti is working for Job Museum recruitment consultancy. Job Musuem is one of the leading job consultancy provide job placement in surat across India. 

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Author: Kruti Shah

Kruti Shah

Member since: Jul 28, 2020
Published articles: 31

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