Read these two book summaries to learn the modern marketing tactics

Do you ever think about transforming people’s perspective? Or have power over their purchase making decision? Have you ever thought that marketing could play a key role in changing people’s ideologies and mindsets? If you answered yes to the above-mentioned questions, then the two non- fiction books listed below are for you. Want to know how? Continue to read on!

These free book summaries will surely inspire you to learn all the new and relevant marketing techniques. Gear up to bid adieu to all the old and archaic marketing techniques that are dissed by the clients by the end of these books.

UnMarketing by Scott Stratten

UnMarketing is a holy book if you are tired of all the outdated and irrelevant marketing approaches.The author Scott Stratten vividly talks about the importance of communication, personalisation and use of social media to up an organisation’s marketing game. Prioritizing the customer’s needs and genuinely trying to make them happy is what can earn you the trust and loyalty of your customer. Introducing or launching the new products on brand’s instagram handle proves to be a beneficial tool to engage with the audience. Social media helps in eliminating the formal space and hesitation between a brand and its customers. Being active and consistent on social media handles increases the chances of earning loyalty of the customers.

This book also covers topics such as unlearning all the cold marketing techniques like telemarketing, giving out flyers, and multiple emails. People who want to imbibe the true essence of marketing should definitely read UnMarketing as it offers a unique approach to run a successful marketing campaign in the modern-day world. This book must be read by professionals in every field, not just potential marketers.

Key takeaways from UnMarketing are: Discarding all the outdated and old marketing practices is the need of an hour. Treat your customers as kings and prioritise their needs. If you invest your time and energy in establishing great relationships with your customers, it will surely reap benefits and will be beneficial in the long run. Establishing relationships, communicating, and solving their problems has become easier nowadays due to the advent of social media. Stop emulating other brands of your niche rather work on delivering original and creative content.

You can unlearn more about all the outdated and archaic marketing techniques by reading the book summary which is very easily available on book summary finder.

The 22 Immutable Laws of Marketing by Al Ries & Laura Ries

The 22 Immutable Laws of Marketing written by authors Al Ries & Laura Ries is a self-help guide that prepares the readers to make it big in the marketing universe. Many people might consider it a cliche, but those who will trust and believe these 22 laws will reap the benefits in future.The book focuses on practical pointers that will help a business sustain and grow in a super competitive environment. It is a must read for all marketers to attain success in their career.

The authors Al Ries & Laura Ries begins the book by stating a very important point on how to advertise a product creatively. A brand must focus on the Unique Selling Proposition (USP) to advertise it correctly. Using a catchy term, slang, or phrase to define your brand is yet another creative direction stated by the authors in The 22 Immutable Laws of Marketing.

Using authentic marketing strategies and specialisation will add a most unique twist to your marketing game. A person can even make use of the negative marketing to up their marketing game. The authors share a remarkable example to reiterate this point. They give an example of Listerine. The company was once heavily negatively marketed. The rival business called it bad tasting and unpleasant. Listerine used this to their advantage and came up with a tagline: "The flavor you dislike twice a day." This is how you give it back to your unhealthy competitors.

If you feel that you, have it in you to become a marketing giant, then you can read the free book summary to know more about it. You can find it on various book summary apps.

The 22 Immutable Laws of Marketing also talks about the most important trait required to run a successful business which is patience and belief in your product or services. Specialisation in a particular product category goes a long way.Though almost all businesses come with a mindset that they would expand their products but one thing they should cater to is specialisation in certain products. It is because more products are inversely proportional to effort spent on one product. Working on making effective social media strategies and campaigns are also favorable for a brand’s growth. And last but not the least, pausing and reflecting on your brand’s marketing strategy plays a very crucial role.

A digital marketer & content creator with an extensive experience of 7 years working with my passion.