Momentum in online, app-based sales to continue for Neighbourhood Stores

Prior to the outbreak of the pandemic, it appeared that e-commerce giants were on top of the competition against Kirana stores However, a year later, kiranas have shown to be the unmatched option for the Indian consumer. Indeed, this is the next major area of rivalry, as FMCG players and e-commerce giants compete for a greater share of backend agreements with these stores.

It's been a year since the pandemic-related statewide lockdown was declared, and panic followed over the supply of daily necessities. While internet players were failing to meet demand for delivery, the local Kirana ki dukaan appeared as our saviour, saving the day.

General trade in India is dominated by small stores like the Kirana stores at the end of your road and the 12 million other small businesses that encircle the landscape across the country. Following February 2020, consumer expenditure on necessities at Kirana stores increased by 40%, according to the business.

In the same manner that customers became accustomed to a new way of buying for everyday necessities, the local storesowners of these stores were forced to depart from their previous ways of operating and become habituated to the new normal.

Today, customers have a myriad of hyperlocal startup services to select from for a variety of use cases – while there are distinct mobile apps for each service, there is a risk that consumers will become confused or dissatisfied with installing numerous apps for each service. There are no stand-alone mobile apps that can meet all of your requirements and take on all service and store stores under one roof. Until Orderhood created a one-of-a-kind opportunity to foster the demand for vital things that primarily fulfil everyday requirements such as grocery stores, foods, pharmacies, vegetable and meat markets, and sweet and snack shops.

eCommerce has proven to be a game-changer in digital India and as a result, we've seen enormous development in online shopping and distribution.

Mainly giants such as Amazon and Flipkart have entered the Kirana business and begun offering end-to-end ordering, shipment, and fulfilment services. Their success is frequently at the expense of local shops and Kirana stores, which means that Kirana stores and local stores in your neighbourhood remain unrecognised, thus diminishing a local store owner's sales and profits. However, despite the effort and attention put forth by the stores, people in India are increasingly turning to online shopping, which has had a severe impact on the growth of the largest and oldest unrecognised industry in the country.

As small businesses, it's difficult for these stores to invest in and maintain their own mobile applications. Orderhood helps them by offering a mobile ordering service to existing locations. The idea of bringing customers to local stores, such as Kirana shops, has been simplified by the application of technology.

Because any shop that is registered with Google can also be discovered in Orderhood, the app provides a comprehensive order management interface and essentially no entrance barrier.

Customers are more likely to purchase products or services from trustworthy businesses. They've been buying from their neighbourhood stores for years because they trust them. It's also critical to understand that they've developed a strong attachment to a physical store. The ability to create emotional attachments between customers and businesses is becoming increasingly important in relationship marketing strategy.

Having a cordial relationship, having easy access, receiving free consultation, getting your money back if something is returned, and the reasons being numerous are wonderful. Then followed the ecommerce boom, and now everything is literally just a click away. However, at what cost?

There are a number of expenditures that aren't readily apparent. One is a lack of trust, as unscrupulous resellers frequently try to offer you inferior products. Two, you won't be able to see the product until after you've paid and placed your order.

The mission of Orderhood is to support local businesses by integrating Kirana stores into a sophisticated app platform. The customer will continue to place orders with the local shops they know and trust, pay directly to them, and have their orders fulfilled.

Author has vast experience in writing Kirana stores, Kirana shops, local shops, local stores. Author has written numerous content on these topics in regular basis. Visit for more Information https://orderhood.in/