How to Capture Hand-Raisers with Digital Content Marketing?

It's time to go out there and attract those hand-raisers. Content marketing doesn't typically work alone: One of the keys to high-performing content is highly optimized content.

Content marketing is essential in today's online ecosystem. Engaging, high-quality, and original content is one of the best ways to cultivate brand awareness, build trust, and generate leads. Well-distributed and effectively optimized content helps our target customers find us. In other words, content marketing attracts the "hand-raisers." Those are the customers who are actively searching for our services and content and their solutions.

Content marketing remains the most cost-effective long-term marketing strategy. Most importantly, quality content can keep those hand-raisers coming back for more. When it comes to strategy, content marketing is the best as it can be executed in many ways. Let us now check out how to attract some hand-raisers.

1. Content Marketing And SEO

Search engine optimization which is nearly 68% has fast turned into the lifeblood of online health. At the heart of it pumps consistent, high-quality, optimized content. That is what we use to boost our presence on online search engines.

Quality, optimized content can help boost visibility, build audience trust and establish our organizations as industry authorities. As such, developing an SEO-optimized content strategy is important for any marketing campaign.

It is important to keep in mind that content and SEO aren't the same. Producing sites and articles are good, but it requires technical optimization if we want that content to be seen. SEARCH ENGINE OPTIMIZATION involves using optimized URLs, metadata, backlinks, and keywords for improving search engine ranks.

Content marketing and SEO if paired together correctly can prove to be dynamic. To effectively use SEO, you can do the following:

Use links: Adding high-quality backlinks into your content is a great SEARCH ENGINE OPTIMIZATION strategy. This can help searchers find you on search engines like google by increasing your rankings.

Be location-specific: If your business operates in a specific region, it is wise to make your articles location-specific. Make use of geographically relevant phrases and keywords in your article's body, headers, and tags

Optimize titles: Headings and explanations count as content too. Use CODE tags and try to make titles keyword-rich. These types are your content landmarks, after all.

Use keywords: SEO relies seriously on using lookup keywords. Try to include all relevant keywords in your content, but ensure that it still reads naturally — no keyword filling.

1. Content Advertising Social Media

Social media marketing is big news. Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025. Brand names far and broad now use the influence of social media platforms and personalities to hook up with their viewers in a more intimate way.

Plus, at the primary of any powerful social media marketing campaign lies focused content. Publishing top quality, relevant and participating content on these social media profiles can draw in those hand-raisers. And with social media, there's the added advantage of interactivity.

Platforms such as Pinterest, YouTube, Snapchat, Instagram, LinkedIn, and Facebook allow us to listen to and engage with our leads and cultivate a far more personal exchange. Brands can interact with interested consumers directly or via social media influencers and affiliates. They can also develop loyal, interest-based communities of followers and consumers.

Social media listening strategies allow brands to monitor their social media mentions to understand performance, trends better, what works, and what doesn't. Getting your content out there on social media is essential, but the social media landscape is increasingly saturated. You'll require a robust social media strategy to succeed.

Here are some of my top tips to get you started:

Build a loyal audience: Engage with and reward your audience for promoting loyalty.

Optimize your posting frequency: Carry out testing so you can tell when your posts gain the most traction and find the optimal posting frequency for your audience.

Curate your content: Target your content to meet and exceed their expectations.

Understand your target audience: What does your target audience want?

1. Content Marketing And Email

Email marketing is not new. It's been around for a while, and it's lost its sparkle. But even though email is far from being the new kid on the block, the important thing is that it still works. Email is still a frequently used communication channel, and most people I know check their email every day.

Developing a targeted email list and distributing quality optimized content remains among the best things we can do for our brands. Content distributed via email can help grow qualified website traffic, increase brand awareness and generate leads.

Email marketing best practices include:

Close with a call to action: Your CTA should encourage email recipients to click through your landing page, a particular product, or an offer.

Personalize: Personalize your email greetings with first names and customer-specific content.

Identify the best day and time for open rates: Email open rates ebb and flow. It's worth testing to find the day and time that will provide you with the best results.

Avoid falling into the "spam trap": Sales-y email copy just won't cut it. You need to provide value in your content with meaningful, engaging copy and offers.

At Platinum SEO we follow the required standards of digital content marketing to capture hand-raisers. Call us to get reliable digital marketing services.

Platinum SEO provides quality SEO services in Melbourne, Adelaide, Brisbane and Perth. We are capable to convert the visitor into your customer. Contact us for quote!