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by Sally Wilkinson
Posted: Jul 26, 2021

## 1. Research Proper Keyword

Keyword research is the most important factor becausepeople are searching certain keywords on Google.

If the search volume of the keyword is nil, what is the point of placing Google Ads with those keywords?

For Keyword research you can use uber suggest or Keyword planner of Google.

This enables you to understand the proper scenario of customersâ€™ demands.

## 2. What will be your investment?

There is a simple calculation for your investment. You just need some of the data ready.

The formula that will be needed for Cost Per Click Calculation is Max CPC = Profit/Customer * (1- marginal Profit) * Rate of Customer Conversion

## For Example:

If Profit per Customer is \$200, 20% is your profit margin, and 10 per 1000 visitors is converted into genuine i.e.; 1% is your conversion rate then your max CPC will be \$1.60. The calculation is shown below.

Max CPC = \$200*(1-0.20) *1% = \$1.60

## 3. Competitor Analysis

After Keyword Research, CPC estimation it is time for Competitor Analysis. There are competitor analysis tools like keyword spy that give a complete analysis of the CPC of your competitor.

You need to enter the domain name of the competitor and find the entire history of the keyword that your competitor is using.

Several important features like search volume, CPC, Profitable Ads, Number of days seen, ads last and first seen, etc are available in Keyword Spy Tool.

The advertiser has to pause the keyword that is not profitable. Smart work is of much importance in the case of Google Ads Management.

## 4. Create Ads that attracts Users

Several Points that must be kept in mind before placing Google Ads. They are mainly.

• Proper Description
• Proper Presentation
• Proper Landing Page

Sally is an enthusiastic blogger and marketing manager. She maintains keen interest in progress and development in the marketing and business space.