Brand Protection Techniques You Can Implement Today! LetsVeriFy

Brand protection is crucial in any business so if you want to create a genuine digital brand entity then you must implement some brand protection solutions to prevent your brand from any kind of theft and fraud.

Brand protection refers to the process of protecting the intellectual properties (IP) of businesses and their associated brands against copyright theft and infringement.

Nowadays, many brand owners with unique products are worried about the protection and conservation of their products. If you are also looking for some anti-counterfeiting solutions, this article is all for you. Here we will discuss the top techniques that will help you in protecting your brand.

• Enhanced social media presence

Creating a digital image on social media is a good way to let the world know about your products. Regular social media appearances will give the audience more information about your products, and it will be easier for them to locate your brand. With social media, you can directly connect with your audience which will give you a better understanding of their needs. It also helps in building customer trust as well.

• Registered IP Address

An IP address is an essential factor for your brand identity. Registering an IP address will help in brand recognition and reduce the possibility of any threat.

• In-SERP features

The In- SERP will maximize your brand exposure, presenting a tremendous branding opportunity. The outstanding quality of this service will help you rank higher in search results in Google.

• Get Rid of Suspected activities

If you suspect that the traffic on your website is coming from a suspicious source, remove them immediately. Make sure you’re not advertising on the wrong platforms and not exposed to any risks.

• Content to Build the Brand

Good brand-building content is game-changing. Create your brand name through unique and creative content. Once a brand becomes known and trusted, it is difficult to steal it’s identity.

• Story

The story plays a leading role in building your brand as it gives brands a face. Story addition in any service helps to gain trust and social engagement. It also creates loyalty for the brand.

Techniques such as Qr code reward programs where customers get some rewards for scanning the products’ Qr code can help in preventing theft of identity and protect brand image.

Hrithik Chaurasia is a Marketer associated with Brandhype, having more than 3years of experience in Digital marketing. His passion for helping people in all aspects of online jobs and freelancing.