Why You Shouldn't Use Subdomains on Your Website

Why You Shouldn't Use Subdomains on Your Website

A company can improve its search engine results by maintaining a blog. A blog is good for people who are visitors and customers, too. Companies that don't make products can also have a blog.

The trick is knowing how to include it on your website.

In SEO, website setup matters. There are different opinions on the impact of subdomains on rankings.

You might want to use a subdomain when adding a blog to your website. But it is better to use a folder instead of a subdomain for the blog when you are adding it.

So, what is a subdomain? A subdomain is like another domain. It has the same name but starts with "sub." For example, if your main domain was called "example.com", then a subdomain could be called "sub.example.com."

It's a small difference, but it makes a big difference.

A subfolder makes the blog a part of the main domain. It is acting like another page on a website, so any SEO you do on it can affect the main domain. Google has not weighed in much about this, but John Mueller from Google has said in late 2017 that using subfolders is okay too. The key here is that they are crawled separately, and it may take some time for Google to learn how to crawl through both of them at once.

A blog on a subdomain is treated as a different site.

To break this down, two things affect SEO: content and links.

A blog is good for your website. It gives people information about your company. You should write a blog to make your site seem more important. This will help you get links because when you write something, people will link to it. After all, it is good.

When you have a subdomain for your site, it is not as important because when Google crawls it, the content and links are separated.

You can list the blog separately but it won't help you. It is better to properly integrate your blog and website so they both count towards the main domain. This will help you by improving traffic, rankings, and revenue because it combines results from both.

We don’t mean to imply that using a subdomain is all bad. There are instances where it can be helpful or even better than hosting on the main domain and sometimes so much easier! It could make the content organization more efficient, for example by creating different pages or site versions which serve different audiences and languages.

A way to use them separately for each task is the key.

One example of this may be when companies offer different prices based on where they operate, such as in a single country or several. Separating these into subdomains can work well since they’re now seen as completely separate websites but still connected to the main domain

Another great example is using Shopify because it requires the use of subdomains. For companies that also have a blog nested under their eCommerce side, they may choose to use a subdomain so that visitors will only see one website for all content.

Since Google is treating each website separately, you can too. Your marketing team should work on a separate local SEO and link-building strategy for each subdomain to increase your chances of success by targeting narrower regions.

Inserting your business blog into a company strategy and providing excellent, relevant content can help improve your SEO results. This is something we often recommend, so keep good things together for the most benefit. Contact Best SEO service provider in Kolkata. Our team has expertise in every area of digital marketing and our solutions are tailored to your needs as an individual business.

Our recommendation is to have all the content on a single domain and avoid subdomains. Some server programs work better with subdomains than subfolders, which may be why your site was created this way. If this is the case, it's time for you to update your website.

Switching from a subdomain to a subfolder setup can be difficult, but is worth the effort.

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