Twitter Tracking Made Easy: 7 Essential Tools to Perform Social Media Tracking

Twitter was initially introduced as a social media platform for users to connect with their friends and family. But since its inception, Twitter has established itself as the front-runner in social media marketing. The competitive nature of the platform has led marketers to leverage Twitter analytics to gain valuable audience insights.

Twitter analytics can help you track, analyze, and monitor the performance metrics of any public Twitter account.

In this post, I am going to discuss some of the most effective and essential Twitter analytics tool that can help you elevate your brand on social media. Let’s dive in,

1. TrackMyHashtag

TrackMyHashtag is an outstanding AI-driven Twitter analytics tool that can help you monitor and analyze social media conversations related to your brand in real-time. It can also help you track your Twitter campaign and provide precise performance metrics.

• Real-time hashtag metrics
• Identify the most engaging media, hashtags, URLs
• Geographical insights in real-time
• Analyze social media campaigns of your competitors
• Identify influencers to promote your brand
• Identify resonating content

TrackMyHashtag offers a 5-day free trial without any payment credentials. The pricing plan starts at $49 per month.

2. SproutSocial

SproutSocial is an effective Twitter analytics tool with real-time tracking and monitoring capabilities. It can help you monitor Twitter conversations related to your brand and provide valuable insights to boost your Twitter marketing strategies.

• Execute complete social media management
• Smart inbox for engagement statistics on multiple platforms
• Track keywords, hashtags, URLs
• Identify trends
• Analyze competitors

SproutSocial offers a 30-free trial, the base plan starts at $99 a month.

3. Brand24

Brand24 is a social media analytics tool that is capable of performance metrics of your social profiles across multiple social media platforms. It can provide real-time engagement statistics, updates, and insights on your social media campaigns.

• Perform social media analytics on various platforms (Twitter, Instagram, Facebook)
• In-depth analytical reports and metrics on social media campaigns.
• Identifying keyword to boost engagement
• Monitor the performance of content in real-time

Brand24 offers a 14-day free trial and the monthly plans start at $49 a month.

4. Keyhole

Keyhole is also a third-party Twitter analytics tool that provides real-time tracking, monitoring and analyzing capabilities. It can help you gain vital follower insights along with identifying, and analyzing influencers that can help you promote your brand.

Keyhole’s hashtag analytics offers,

• Real-time engagement metrics along with in-depth reports
• Predictive analysis of hashtags
• Identify resonating content and hashtags
• Analyze your competitors

Keyhole’s premium plan starts at $26 per month

5. Twitonomy

Twitonomy is a Twitter analytics tool that offers a wide range of analytical insights. It can provide vital insights including top languages, popular content, and hashtags to help promote your brand. It can also help you perform competitive analysis to analyze their social media strategies.

• Profile analysis including, tweets, retweets, mentions and hashtags
• Comprehensive insights on the people you follow and those who unfollow
• Track hashtags to gain valuable insights
• Interactive map of users who mentioned you in their tweet

The premium plan for Twitonomy starts at $20 per month.

6. Hashtagify

Hashtagify is a Twitter analytics tool that can simplify the task of tracking and analyzing social media metrics in real-time. It can help you monitor and measure the impact of your Twitter hashtag campaigns in real-time.

• Find the most relevant hashtags and trends
• Get insights on the popularity of hashtags
• Identify countries where your hashtag is trending
• Languages used with your hashtag

Hahstagify offers a 7-day trial period and the premium plan starts at $29 a month.

7. TweetBinder

TweetBinder is a comprehensive Twitter analytics tool that offers real-time social media monitoring. You can track and analyze the performance metrics of any Twitter profile to gain valuable insights.

• Classify your tweets based on hashtags
• Monitor the impact of campaigns and promotions
• Real-time hashtag tracking
• Identify influencers to promote your brand

TweetBinder does not provide a free trial, the paid plans start at $83 per month.

Closing Thoughts

Twitter analytics is essential to gain insights that can help you plan effective strategies to maximize the success of your Twitter campaigns. All the above-mentioned tools are some of the best and most effective tools that can provide precise engagement statistics in real-time.

Kate Finch is an expert content writer and SEO Executive. She contributes content to Trackmyhashtag in regards to tracking hashtag and also support in the SEO of website. She loves Art, creative designs of Arabic mehndi and playing badminton.