What is Design Thinking, and How Can It Help a Brand/Business?

Design Thinking is a management tool that persistently helps evolve, innovate and outpace change to cruise across choppy business scenarios. It is a human-centric way of solving business problems using the power of design. Think of it as an easy way to solve complex business problems.

1. Why Design Thinking is the best way forward?

• 10% of the Fortune 500 has stated that design is their No. 1 priority. -CMO.com - 78% of design-led companies have defined a process for coming up with new digital customer experience ideas. - Adobe- 50% of design-led companies report more loyal customers as a benefit to having advanced design practices. -Adobe

2. What does it involve?

• Empathize – It all starts by learning how we can empathize with the human beings at the core of our challenge. They may be customers, employees or any other stakeholders. - Define – Next we need to clearly define and articulate all the challenges, needs, and wants. - Ideate – Once our challenge areas are defined, we can now explore different approaches to come up with solutions for the problem at hand. - Prototype – Once we have a great idea, it is now time to prototype our solution and bring it to life.- Test – Before we implement the solution, it is important to test it and then revisit any of the earlier mentioned steps as per what we learn from every step.

3. How can it help a Brand or Business?

• It can help a company boost innovation across all departments. - It can help enhance your culture.
• It gives you the opportunity to view problems from different perspectives to determining its root cause.- It is an ideal process to developing deep empathy for our users to create a solution that will best match their needs.

What is Designomics

Designomics is VGC’s proprietary process where design thinking is used to create solutions for complex problems as a branding agency. Apart from being a knowledge and an award platform, today Designomics also forms the foundation for any strategic exercise that VGC, as a marketing agency in Mumbai and Bangalore undertakes. It also endorses the value of strategic integration of Design in Business. It started as an initiative to showcase the effectiveness of design in and for business.

Learn how you can use the power of design thinking through the Designomics workshops.

An engineer by qualification, I am a design enthusiast and has worked on several strategic design thinking projects across the world.