What are Rich Media Display Ads?

Rich media display ads are all about giving any marketing campaign a touch of interactive originality. In recent times, rich media has come up as a highly advantageous marketing tool for brands that are always looking for new ways to reach out to potential customers.

Rich Media Display Ads

Rich media refers to ads that feature elements like audio, video, text, and other dynamic visual components that make the ad more engaging for the audience. As opposed to traditional ads that generally only include static elements, rich media allows you to create advertisements that can generate strong user response. The ads can also react to the user's on-screen / on-device motions, enhancing user experience even further.

Rich Media Ad Formats

When you integrate rich media into your marketing campaigns, you can choose from a number of formats. The best way to create rich media display ads is using an intuitive and advanced rich media ad builder that allows you to create successful campaigns that do not require any technical expertise. Here are some of the most popular ad types where rich media experiences can be included:

1. Banner Advertising

Banner ads are located at the top of the mobile webpage and are more likely to be noticed as they remain on-screen even as visitors explore the page. Rich media components work very well to draw the users’ attention and encourage them to engage with the ad.

2. Interstitial Ads

Displayed at points of transition in an app’s/webpage’s natural flow, like during launch or between activities, interstitial ads are displayed on the entire screen over the interface of the host app. The widescreen aspect means that the ad is hard to miss, making this ad format the best way to combat banner blindness.

3. Responsive Ads

A responsive display ad can be designed in many formats like carousel, surveys, 360-degree videos etc. What differentiates responsive ads from other formats is that they can automatically adjust their size, appearance, etc. based on the user’s screen size. These ads offer users an enhanced experience, which translates into better performance for the campaign.

4. Video Ads

A opular format in rich media, video ads are known for their effectiveness in marketing campaigns. They are an efficient way to share large amounts of information in an engaging manner. A great way to utilise video ads in a marketing campaign is using In-Banner Video ads that combine image and video in a single format and deliver a high-impact experience to users.

5. Expandable Ads

As the name implies, these ads expand beyond their initial dimensions. They can expand automatically or in response to user interactions (click, hover, etc.). Expandable ads offer better visibility, help overcome banner blindness, and are a good format to share detailed information.

Rich media display ads deliver high performance and are a great medium to supplement marketing campaigns.