Sitelink Extensions Can Help You Get the Most Out of Your Google Ads Campaign

As a search engine marketing beginner, managing your Google Ads budget is half the battle when it comes to building a strategy. Before you plan to increase your budget, you should look into other ways to maximize your ad potential.

It is not always necessary to spend more money to get more clicks on your ads—using sitelink extensions can also help.

What is a sitelink?

Sitelinks are the links that show up under a search result. They link to other pages on the same website that appear in the results, hence the name “sitelinks.”

Here’s an example of a set of Reddit sitelinks:

Sitelinks appear on search results to help users quickly find relevant information and web pages. They appear in both organic and paid search results.

What are the different types of sitelinks?

Google displays sitelinks in several different ways. Some sitelinks may include outlines, while others may consist of images. Sitelinks may also be displayed with the option to expand or as a carousel.

Google generally displays two types of sitelinks these days:

• Search Campaigns: At least two sitelinks will be displayed under search ads.
• Video Campaigns: At least two sitelinks will be displayed under the ads on YouTube when playing videos on smartphones.

Why are sitelinks extensions important?

Sitelinks are a critical ad extension as they take up more ad space on search engine result pages (or “SERPs”), so your ad takes up more space and attracts more attention. These sitelinks could link to product pages or blog entries. Sitelink extensions also increase your ad’s click-through rate (CTR).

Other advantages of sitelink extensions for your Google Ads campaigns include:

• Comprehensive analytics data
• Easy to set up
• Schedule sitelinks to correspond with campaigns, days of the week, and so on
• Device-specific customization

What more can you ask from your SEO marketing in Long Island?

How to use sitelinks properly?

To ensure that your sitelinks are displayed and effectively optimized, you must learn how to use them in your Google Ads.

Relevancy and Search Intent

Your sitelinks must be relevant to the user’s search query.

For example, if you are a shoe retailer, you might show your ad to someone looking for sneakers. A sitelink to a product page for sneakers or a buying guide for sneakers would be ideal. A sitelink to your blog or your entire product catalog would be irrelevant as these are not the pages that the user would be looking for with this query.

The intent of the search query will also influence the relevance of your sitelinks.

Google is improving its understanding of the meaning and intent behind each search. It can distinguish between someone looking to buy a pair of sneakers and someone researching which sneaker brand is good for them. You will need to understand this as well.

Using sitelinks in paid search can be complicated and time-consuming; therefore, working with an experienced Long Island search engine marketing company is ideal. They can plan your sitelinks and polish your sitelink strategy, as well as create sitelink extensions for your Ads campaign.

SEO Long Island is a division of Cybernet LLC based in Long Beach, Long Island. We recognize the importance of good SEO to local and national businesses.