Apostle Model Helps You Clearly Segment Employees And Work On Areas Of Improvement

To create a brand and take your business to the next level, one of the most valuable things a company should do is look after the satisfaction and engagement of its employees. In the UK, many studies have revealed that a large number of employees are dissatisfied with their employer. Vision One Research, one of the premier Employee Engagement Survey (Visionone.co.uk/page/290/Employee-Engagement.htm) companies in the UK, has developed a number of analytic and survey tools to help HR departments come up with effective strategies to increase engagement and job satisfaction for their employees.

One of these tools is the use of the Apostle Model (Visionone.co.uk/page/292/The-Apostle-Model.htm) can help employers segment and profile their most loyal workers who are likely to promote the company (Apostles) as well as employees who may be less likely to enjoy their job and in turn are likely to present a challenge (Terrorists).

Vision One Research has specifically adapted the Apostle Model to track employee engagement, which uses two key measures - overall satisfaction and loyalty. This approach categorises employees into one of the six different employee segments.

Loyalists – As the name suggests, Loyalists comprise of workers who are loyal to your organisation. In the UK, around 33% of employees are loyal to their employers. Apostles are extremely satisfied and very loyal Loyalists who account for 12% of employees. The apostles are emotionally bound with a company and are very likely to speak about the company in a good light and are akin to ‘Promoters’. However, it is interesting to note that Apostles are not always the highest paid; rather it is more likely that ‘Hostages’ are paid more than the Apostles. This suggests that for many Apostles money is not the motivating factor! Loyalists also talk positively about their company but are much less likely to recommend their company to others.

Hostages – These are loyal employees but dissatisfied. 8% of employees in the UK are hostages. They usually comprise of the senior employees who are entrusted with the task of training the new recruits or work on projects of high importance or longevity. However, these employees remain dissatisfied due to limited job responsibilities or development.

Mercenaries – These employees are satisfied but not loyal. They account for 11% of the UK employees. They have a tendency of leaving a company after working for a short time. The mercenaries prefer to work in a team and enjoy their job and the work culture. However, they tend to be unhappy with their pay and benefits they get from the company.

Defectors – 30% of the UK employees are Defectors. These employees are dissatisfied and have low loyalty. Defectors have a further sub-section – Terrorists. The Terrorists are extremely dissatisfied and tremendously disloyal, they are also likely to speak negatively about their company. These employees prefer to work on their own rather than under a company. Terrorists account for 1 in every 20 employees in the UK. Defectors also talk negatively about their company but maintain a minimum loyalty to continue working with the same company for a certain time period.

These segments are fascinating in their own right, but what sets it apart from other segmentation approaches is that clear and actionable strategies can easily be developed for each of the segments concerned.

About The Author:

The author of this article has an extensive experience in market research agency. Apostle Model, especially in the field of Employee Survey.

The writer is an expert in the field of music gifts with focus on Musical Jewelry Boxes & Musical Gift.