Interesting Facts about Digital Influencer Marketing in India

Introduction

Digital marketing is an integral part of any branding process or activity. While there are several digital marketing strategies that one can adopt, but currently it is influencer marketing India that seems to top the chart of preference. Most businesses today have shifted their focus and investment into influencer marketing for growing their brand and business. Compared to social media marketing and video marketing, influencer marketing is a fairly new strategy gaining popularity in the industry. A lot of Influencer marketing statistics indicate a growing trend or spike in the number of businesses increasingly investing in influencer strategy by collaborating with influencer marketing agencies in India. So, covering more on the influencer marketing strategies we have today share some interesting facts and statistics about Digital Influencer Marketing India. So, let us take a closer look at what the numbers indicate about the new digital strategy trending in the industry.

Use of Influencer Marketing Among Marketers

Statics suggested in many surveys state that nearly 8-9 out of 10 marketers are up for investing in influencer marketing strategy. The statistics clearly indicate how popular the strategy is in today’s market. There is a huge spike in the number of business collaborations with digital influencers in India that shows it is the most liked or preferred choice of marketing currently. Moreover given that influencer marketing is still relatively at an adolescent phase, the use of this strategy is really impressive its growing popularity among businesses is a huge sign indicating its effectiveness.

Effectiveness of Influencer Marketing Strategy

Influencer marketing in 2018 claimed that nearly 92% of the business believe that influencer marketing has been an effective strategy for them to grow their business or brand awareness. An influencer in India is known to drive huge engagement with their unique and innovative content. They nearly drive double the rate of engagement in comparison to other forms of marketing. For these reasons, there is no doubt about the influencer strategy being an effective marketing alternative in the industry today. What’s more interesting is that businesses are now looking to even increase their budget for influencer marketing.

Return on Investment in Influencer Marketing

Businesses and Marketers strongly believe that influencer marketing offers the highest Return on Investment (ROI), especially in comparison to the traditional marketing strategies such as SEO, email marketing, social ads, etc. Return on Investment is a crucial factor for any business to dive in for the strategy. Depending on what the goals are businesses accordingly believe in placing certain budgets for the strategy. That said with such a high Return On Investment, the influencer marketing industry is said to drastically grow in the coming years.

Different Influencer Marketing Channels

Social media channels like YouTube, Instagram Facebook, and Twitter are very popular channels for digital marketing. Among so many of these social media platforms, Instagram is by far the most popular influencer marketing platform among brands. As much as 98% percent of businesses use regular Instagram posts and stories as part of their influencer marketing strategy. This is followed by Facebook, and YouTube which form the top platforms for influencer marketing. Most businesses collaborate with a digital influencer in India and select an Influencer Marketing Channel that best fits their goals and the audience they wish to target.

Influencer Marketing Effect on Consumers

Influencer marketing is said to be the most engaging and effective strategy for businesses across the industry. Statistics suggest nearly 8 out of 10 consumers end up buying products or availing services based on an influencer’s recommendation. Not just that, the posts, images, and videos of influencers shared are almost seven out of ten consumers which is a significant number in the marketing industry. This increases the likelihood of more consumers purchasing the products or services marketed thus increasing the overall sales for the business. So, with this, it is clear that influencer marketing is effective and is hence the preferred choice for businesses to collaborate with the best social media influencers in India for their business promotion.

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