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Save Nature And Your Products With Eco-friendly Packaging Solution
Posted: Aug 27, 2021
Role Of Packaging Material For Retail Products
Packaging plays an essential role in the protection of products. It safeguards the contents from external factors like moisture, heat, excessive dryness and contamination, especially in the case of eatables. Also, it must present the products attractively in the retail market. For that matter, the packaging should be customized to make the product look appealing. In addition, nicely customized packaging can work as a marketing tool and help promote the brand. Therefore, you need a packaging material that is customizable and is able to carry attractive features on it.
What Makes Kraft A Good Packaging MaterialOne of the most customizable and appealing options for product packaging is Kraft material. It is a highly customizable option that can make you present your product spectacularly while keeping it safe from external factors.
Kraft is one such material that can work as a good substrate for printing techniques, color models, add-ons and finishing coats. Also, it can be easily made into different sizes, shapes and styles.
Custom Kraft boxes can work as a marketing tool and help promote your brand wherever the product is placed. Furthermore, custom Kraft packaging can make your product look appealing by enhancing its presentation and grasping customers' attention.
What makes Kraft stand out from all other packaging materials is that it is an eco-friendly material which means it is a sustainable packaging solution. Kraft is made of recycled material that is again 100% recyclable. It is biodegradable as well. Therefore, it puts the slightest pressure on natural resources and is a sustainable solution. It helps reduces pollution and excessive extraction of raw materials. Hence it is an environmentally safe option.
Moreover, Kraft is an economical option as well. It comprises 80% of wood pulp which is readily available and does not require much effort and energy. Therefore, the Kraft material is budget-friendly. Furthermore, as it is recyclable, it reduces the need to extract more raw materials, which reduces the cost of production.
Kraft packaging material is stiff. In raw form, it has a slightly rough texture and is brown in color. Yet, the surface can be smoothened with the help of coatings. It can also carry the colors and prints well and look highly attractive. However, it is not robust enough to be used for shipping. So
Kraft boxes are not recommended for packaging products that are to be shipped over long distances. Though, it makes an attractive and durable packaging for retail shelves. You can create unique custom printed Kraft boxes for display in the retail stores. You can get to know about customization options that you can apply over Kraft boxes.
Kraft boxes can undergo many customizations and can make attractive packaging for your retail products. Here are the options that you can apply to make your Kraft boxes brand specific and appealing for the customers:
Printing Techniques For Kraft BoxesYou can use printing techniques offered by The Product Boxes to adorn your Kraft boxes and make them brand-specific. You can print a brand logo, title and trademark design on your box. Furthermore, you can print the essential information you want your customers to know. For instance, product information, instructions, ingredients or taglines. You can check out distinct options in printing techniques and choose one from the following:
Offset printing technique
Digital printing technique
You can make your custom Kraft boxes wholesale look vibrant and lively with the help of color models. You can either go for attractive and colorful images or go for spot colors that represent your brand. You have the freedom to choose from wither of the color models:
CMYK color model
PMS color model
Add-ons, as the name shows, are additional features that can add special effects to your Kraft boxes and make them look more attractive with visual and textural details. They help highlight your brand and product details by adding effects to them. Also, add-ons help enhance the look of your product packaging and make it look unique. These don't fail to impress the customers. You can create a combination or choose a separate one out of the following add-ons:
Embossing
Debossing
Window patching
Hot stamping/foiling
Spot UV treatment
Your custom Kraft boxes can make your products look more attractive with spectacular details that are visual as well as physical. Kraft has now become a prevalent option in retail packaging due to its versatile properties. It is highly customizable, and you can design it according to your choice and preferences. Furthermore, what makes it popular is the eco-friendly nature that makes it a sustainable packaging solution and helps improve the business company's image. Moreover, it does not put much pressure on the pocket and is an economical packaging solution. So choose custom Kraft packaging and add value to your business.
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