4 Types of Content Marketing Videos to Build Your Audience

With digitalization reaching its peak in 2021, most people are consuming video content.

From plain text to static graphics to multi-dimensional visuals – content marketing has gone through many transformations over the period, with video becoming the center of all. In today’s time, video content has become the most significant part of most marketing strategies – helping brands connect to their audience like never before.

Especially with mobile phones becoming the most used gadget among consumers, engaging videos are often difficult to resist.

Take a look at some numbers, and you’d surely understand the significance of video content i9n today’s time!

• By the end of 2021, an average person is expected to spend almost a hundred minutes watching videos every day – with a 19% increase from where it stood back in 2019.

• An estimated 93% of the total companies state that they’ve successfully attained new customers via the leads generated with video content.

• An estimated 63% of the total businesses state that video marketing on social media brings the finest return on investment.

Despite all these incredible statistics, there are still certain companies lacking in video marketing.

Part of it is because of less knowledge. Most marketers believe that creating unique video content every day is complex, and so they prefer moving forward with blogs, white papers, and case studies.

The truth is, there’s no complexity in creating fresh and unique videos for a rightly creative team. Also, a video post is likely to work better than multiple blogs, case studies, or whitepapers would.

All you need is to get familiar with the types of video content your audience adores, and boom! Here’s the list of four different content marketing video services

that can help build your audience.

Dive in to burst your curiosity!

Webinars

Google-plus might have embraced closure in early 2019, it has surely left the legacy of webinars alive. Webinars are the modern yet incredible means of providing your viewers with actionable advice and educating them about topics that revolve around the products and services you sell. They are the utmost trendy form of video marketing and could help you dig deep into the potential traffic and generate leads.

You can use Facebook ads to promote your webinars and attain as many subscriptions; later, those sign-ups could be used to leverage traffic and generate more leads – leading towards increased sales and revenue. Thus, you win the audience for your webinars and contribute to your sales – at a time!

In case you’re new, webinars could work as your free live event that you conduct via calendar invites. Also, webinars are open-ended, and you don’t really need a detailed script to conduct them. Just a few prompts and bullet points would work!

There are multiple ways you can conduct a webinar. Some of the popular among them include –

• Hosting a question/answer session where you could answer some of your consumers’ queries;

• Reviewing the specifications and features of a newly launched product to your existing customers; and

• Discussing the latest industry trend with the top leaders in your niche.

You don’t have to conduct webinars very often. Unlike Vlogs and other forms of video marketing, webinars are best at generating ROI when arranged weekly or monthly. Even if your webinar fails to bring you a potential lead (that might happen in the beginning), it sure will get engagement and keep your brand in the trending discussions.

Testimonials

Blogs, product reviews, and presentations are all great types of video content, but they’re your voice about your brand. However, sharing video testimonials can be the utmost clever strategy to showcase what your customers say about your products and services.

By bringing the view of your existing customer into the limelight, you can surely have a much positive impact on your potential buyers. It can help reflect how satisfied the consumers are with your brand.

Sharing testimonials would always be a source of bringing massive traffic, leads, and sales to your brand. However, the primary thing is to keep the clients real. Hiring fake actors for the purpose won’t serve you; instead, go after your satisfied clientele base.

If they’re satisfied and happy, they’d love to share a video highlighting the great products or services you’ve offered.

While it may call for some effort to get these, you can always use tactics such as announcing freebies or discount coupons for those recording a video testimonial.

If you want the testimonials to be specific about certain product or service areas, you can also provide customers with a patterned questionnaire. Here’s the list of few questions you’d want to ask in general –

• Why did you buy this particular product/service from us?

• Was the product/service capable of solving your problem/fulfilling your need?

• What wheat product/service feature do you like the most?

• Would you buy the same product/service from us again?

Answers to these questions from your real, satisfied customers can impact a lot of potential clients. The numbers suggest that an estimated 88% of the total consumers believe in user reviews as much as they do in personal recommendations from family or friends.

Live-Streaming

Since the live streaming feature first appeared in 2015, the searches for Facebook live streams have reached an enormous number with an estimated 330% increase.

Now the live-streaming videos have become quite a norm for most social media platforms.

Wondering why? Well, take a look at these numbers, and you’ll know!

• An estimated 47% of the live video streamers from across the globe are streaming live a lot more than the previous year;

• 44% of the total consumers are watching TV less than ever as an outcome of increased live streaming trends;

• The total hours for which live streams are viewed have risen to 65% in just a year; and

• The live streaming industry is expected to be worth around $ 70.5 billion by the end of 2021.

User-Generated Content

Getting video testimonials from your customers is a great tactic, but why stop there?

User-generated content has become a big hype. And you can surely utilize that in rightly driving the traffic, generating leads, and of course, maximizing your sales.

A total of 60% of people from the industry highlights that user-generated content is the most authentic and believed form.

In contrast, brand-generated content gets affirmation by just 20% of them.

To get more and more user-generated content, you can encourage customers by starting competitions, sending those hashtags for shout-outs, announcing freebies, discount coupons, and even just a feature at your social handles.

These things impact your consumers and drive them to post reviews and hold discussions about your products and services.

The key here is to be as responsive and prompt as you can. Always respond to your followers, acknowledge their efforts, reward them as promised, and ensure featuring their content across your social handles.

Video content is not only the future of content marketing but the present as well. Thus, it’s significant that you adopt this latest trend as soon as possible.

With digitalization at its peak, consumers have become the central force driving business landscapes, and video content can help keep up with what they desire.

So, whether you’re a big or small business, content marketing videos shall be an important part of your strategy. They can help you rise apart from the competition and convert most of the potential audience into clients.

Hey this is Emma San! I am a professional content marketer with over 5 years of experience. I help businesses to attract more audience through innovative and creative content marketing ways.