Subject lines for B2B emails: Ideas for each personality type

Even though email remains a strong marketing instrument for B2B marketers, game-changing marketers are using different email tactics than they did in 2014.

Email is clearly a driver of results and revenue. A Chief Marketer study indicates that 53% of marketers use email to generate new leads. Moreover, 58% of respondents said email is the lead channel that produces the highest ROI.

Due to the volume of emails in their inboxes, key decision-makers have little tolerance for poorly written emails. Research cited in Fast Company indicates that 80% of messages sent to executives are a "total waste." To drive qualified leads and drive ROI, B2B marketing organizations will have to adopt new strategies and practices in 2019.

B2B Personality Types

1: Assertive

The assertive personality is goal-oriented, competitive, type-A, impatient, and self-assured. Answer their questions succinctly and compare data-driven answers.

In contrast to emotional, opinionated, or testimonial types, assertive personality types prefer short, concise data-driven information.

2: Amiable

Relationships are important to friendly personality types as they desire others' respect. Their listening skills are excellent, but their decision-making is slow. The best way to get their attention is by presenting them with vision statements, building rapport, and providing personal promises.

3: Expressive

Similarly to amiable, expressive are people-persons who are deeply concerned for other people. Their decisions are based on intuition and emotion, and they are creative and spontaneous.

4: Analytic

In terms of personality types, the analytical is the most logical, calculated, and least expressive. They are always well prepared and conduct their own research prior to purchasing. It's important to keep it simple yet to present carefully curetted data and comparisons. Analytical personality types cannot be rushed, but you can use marketing psychology concepts to concentrate on important pieces of information, such as clustering together information or highlighting your key point.

Creating B2B Email subject lines that fit your personality type

A subject line influences 35 percent of email recipients to open an email. By creating email subject lines that generate an immediate connection, B2B marketers can see success in their email marketing campaigns. People's personality types play a significant role in how business leaders process emails, and how they respond to marketing messages.

Exclamation points may be popular amongst marketers, but this strategy may fall flat when it comes to analytically minded audiences.

Data-driven and factual subject line content resonates with analytical and assertive individuals. People who are expressive and amiable may find them cold and impersonal.

Write and segment your email subject lines based on your personality type to increase open and click-through rates. A B2B marketing team can target the right message to the right person at the right time by using predictive profiling and behavioral analytics software.

Every business can acquire quality leads that convert at a maximum rate from several B2B lead generation companies.