A Complete Guide On Writing ‘Tasty’ Online Restaurant Menu Descriptions

A menu always tells a restaurant’s story. It is the space that explains to customers your culinary strengths and also brags about your brand persona. It is the first material handed over to any customer who settles down at a restaurant table expecting a memorable meal and a dining experience. But, if diners already knew everything about your menu offerings, wouldn’t you be surprised? Isn’t that a breeze for restaurants?

A recent research states that 93% of people read online menus before making choices about which restaurant they must dine in. You might have been chosen because of the variety of your appetizers and starters. Thus, online menus play a vital role in inspiring people to choose you and decide on the menu items that they wish to relish, even before they walk into your restaurant.

WHILE MENU MATTERS, ONLINE MENUS MATTER A LOT

If you are yet to create an online menu for your restaurant, here’s why it is important:

1. Meet Your Customers Where They Are

As we said earlier, people are most likely to look for your menu online before deciding (or not deciding) to make a table reservation or walk into a restaurant. During such instances, it is the restaurant’s online menu that creates the best first impression.

A captivating and unique online presence becomes crucial as a majority of the world’s population is resorting to online searches before making restaurant choices.

7 out of 10 people choose a business or make a purchase based on online data and information.

And without a menu that appears beautifully on search results, a restaurant faces the risk of going undiscovered by new customers.

1. Search Engines Prefer Searchable Text

By ‘searchable’ menu, we mean that you cannot afford to have a PDF form of the restaurant’s menu uploaded on your website. That would not enable search engines to identify your menu and prioritize them when displaying results for relevant searches. While a PDF can be optimized to be crawled by search engines, that is not a professional approach. Once optimized, the menu still needs to be pushed out to all platforms where people are probably searching for a good restaurant to eat.

1. You Have To Be Found By Customers Easily

If there is a new customer who has never dined in your restaurant or even heard about it, how will they visit your website by typing in your restaurant’s name? They would only be making searches on Google like "French Cuisine Near Me", "American Food Near Me", etc. You, as a restaurant owner, would want to appear in such search results if you offer French or American food. So, you must make your restaurant website and menu SEO friendly so that your offerings are highlighted in the first few prime spots when people make relevant searches.

When your website has a searchable menu, specific menu items or your signature dishes can be found through normal searches.

1. Better Local Search Results

If a hungry customer is looking for Italian cuisine, specifically spaghetti, they will search on Google for "spaghetti near me". According to the search results offered by Google, they will make their choices. The search results will also contain the link to the restaurant’s entire menu which can be clicked by diners to explore the culinary choices offered to them. Vital information like the address and phone number will also be instantly available. Customers can also quickly navigate to the restaurant website to know about it in detail.

1. Search engine crawlable

If the online menu is not crawlable, you have lost a potential customer. Search engines have algorithms that follow links. When Google and other crawlers of search engines find a restaurant’s website, they read the content and save it in an index. Crawlers look and identify HTML content, also known as webpage content. So, if information about your spaghetti is offered as a PDF and not in the form of HTML, search engines will not be able to extract information from your menu. Despite offering what diners are precisely looking for, you lose the game because of your undiscoverable online content.

1. Acts as a marketing aid

Marketing is key to let people know that you even exist. Restaurants have plenty of options to use for marketing - from social media advertising to the local media. An online menu is yet another way that restaurants can use to reach out to the online audience. Restaurants must realize that their lifelines are the food and drinks served by them and highlight them in every way possible. Is there any better place to execute it than the menu?

When the restaurant’s menu and other relevant business information are made available online, researchers can easily be converted into customers. People just look for basic information about restaurants while searching for best spots to dine-in or order food online. When it is offered to them generously, they are delighted and stay dedicated to your brand forever.

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