Unveiling The Mysteries Of A Restaurant’s Secret Menu

Starbucks has started to gain a loyal grade-school-aged customer base because of certain indigenous twists that they have brought to a few of their best-selling drinks to make them more kid-friendly. Walk into a Starbucks in Manhattan and ask for a cotton candy Frappuccino. The barista will create an official offering by adding raspberry syrup to a Vanilla Bean Frappuccino. The essential key to unlocking this secret surprise package is to know that one such secret exists. It is always fun to be "in the know" of secrets right?

Starbucks has made use of this genius restaurant marketing strategy to attract young audiences into the brand loyal circle - without spending any additional resources on it. Starbucks also refers to this phenomenon as a pleasant surprise because of the myriad concoctions that people order with their Frappuccino, resulting in the development of Starbucks’ secret menu.

Secret menus exist in many other popular restaurants like McDonald’s, Burger King, In-N-Out Burger, Taco Bell too.

WHAT IS A SECRET MENU? WHY IS A SECRET MENU CALLED SO?

Secret menus are the latest craze in the restaurant industry. It is a fun-filled, engaging way for restaurants to create buzz and drive traffic. A variety of unofficial and unadvertised favorites of foodies have now made their way into secret menus.

A secret menu will not be displayed in a venue or on the public menu card. But, when ordered, restaurants will cheerfully curate fun filled variations of existing menu items based on customer preferences.

A secret menu is a dish or drink that is not advertised by a food establishment, yet made available to a customer on request. Secret menus are customized plates and drinks tailored to bestow exclusivity to the otherwise normal culinary offerings.

THE STORY BEHIND A SECRET MENU

Customers who created funny and even unpalatable concoctions from regular menu items for their own entertainment and gratification set the ball rolling on the trend called ‘Secret Menu’. These historical creations were then passed onto others by conventional word of mouth.

Restaurants were only quick enough to hop on the bandwagon and spread news of their secret menu via social media platforms. Secret menus have now broken out of their cocoon and become highly mainstream, providing restaurants with a brilliantly new modus operandi for marketing.

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Unveiling The Mysteries Of A Restaurant’s Secret Menu

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