Rising Demand for Nutraceuticals Augmenting Vitamins and Derivatives Market Growth

Vitamin and derivative consumption are critical for keeping a healthy body and avoiding illnesses that are largely caused by weakness or malnutrition. Vitamins and derivatives are being added to a wide range of food products as a result, the growing customer preference for healthy products. In addition, changing lifestyles and the emergence of a fast-food culture need the use of dietary supplements to maintain a balanced diet.

The growing importance of leading a healthy lifestyle is fueling the demand for vitamin supplements. Consumers nowadays want to live a healthy and active lifestyle, therefore they look for food items that will help them meet their daily dietary objectives.

The desire of millennials to preserve their health has prompted more vitamin and derivative producers to invest in the industry. To keep active and preserve their health, the current generation in industrialised countries prefers health supplements. Vitamins and derivatives, unlike other supplements, can be taken as a powder, oral liquids, capsules, tablets, gummies, and soft gels. One of the major drivers for the water-soluble vitamin derivative and water-soluble vitamin supplement markets is the ability of vitamins supplements to react to the human body as water-soluble vitamin derivatives.

South Asia's total consumption of vitamins and derivatives is expected to reach 21,056.95 million tonnes in 2021, with a CAGR of 8.5 per cent over the predicted period. Increased utilisation in industries such as food and drinks, medicines, and cosmetics is driving up demand in the region. In addition, the demand for medicines in South Asia is increasing rapidly.

The need for vitamin D derivatives for the elderly to improve calcium absorption in their bodies, vitamin A derivatives for youngsters to establish a robust immune system, and feed grade vitamins and derivatives by farmers is on the rise for overall health management in both people and animals.

Over the years, the Chinese market has demonstrated new patterns in its business strategy, which may be attributed to changing customer preferences in the nation. Personal care products for consumers and higher-end users, for example, are in great demand in the nation.

The vitamins and derivatives market in the United States is well-established, due to the strong demand for nutritional supplements, and the rising use of derivatives as a solvent in cosmetics and personal care products. Furthermore, many consumers' vitamin intakes are insufficient for good health. As a result, the majority of people in the United States consume at least one dietary vitamin tablet every day. The U.S. demand for vitamins and derivatives is expected to grow at a CAGR of 4.4 per cent.

According to Fact.MR research, The global vitamins and derivatives market is expected to reach over US$ 24 billion in 2021 and grow at a CAGR of about 5.7 per cent through 2031.

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