How to Use Guest Posting Sites for Digital Marketing

Guest posting has become an important part of digital marketing, but not all guest posting sites are created equal. Some of them are very popular and prestigious, but they might charge you hefty fees just to submit your guest post – let alone pay you when it gets published and shared! On the other hand, there are some relatively unknown sites that accept quality guest posts absolutely free – and if the content goes viral on these sites, you could get tens of thousands of visitors to your website in no time! Here’s everything you need to know about choosing and using guest posting sites as part of your digital marketing campaign.

1. Think Like Google

Guest posting is a form of digital marketing. The premise is pretty simple: you author an original piece on another site and cross-promote your own content with links back to your home page. So how do you ensure that you're guest posting effectively? Think like Google. When your piece is published, it'll be indexed by Google and will, therefore, become searchable (more on that later). If people aren't searching for keywords related to what you've written, they probably won't find your guest post; if they don't read it, they certainly won't click through and land on your site or shop for whatever service or product you offer.

2. Choose the Right Guest Posting Sites

Guest posting sites are a hot topic within digital marketing circles these days. New bloggers and social media influencers sometimes overlook guest posting as an option, either because they’re looking for a quick fix or they don’t understand its true value. In fact, guest posting is one of the best ways to begin building your authority within a specific niche market and works well whether you want to grow your online presence or build links that will improve your search engine rankings. When choosing a guest posting site, look for one that fits with your overall branding efforts and steer clear of any that might damage your credibility with readers.

3. Write Articles That Appear Natural

Guest posting is a great way to network with bloggers who might eventually share your content with their audience, but that doesn’t mean you need a native English speaker to write an in-depth post. If you have a subject matter expert in your team or a friend who knows his way around SEO and digital marketing, ask him if he’d be willing to create something for you. Since he won’t have written much in English before, it's likely that writing will take longer than usual. In exchange, offer him exposure on your website and social media platforms.

4. Use Grammarly for Better SEO

You’ve crafted a quality piece of content. You’ve followed all of SEO best practices and checked it thoroughly with tools like SEMrush and Moz. But you still find that no one is visiting your site or sharing your content (why would they? You haven’t spent any time or money building links!). Even when you do get visitors, they don’t spend very long on your site. It could be that your content isn’t relevant enough, but chances are good that there is a simple fix: grammar and spelling errors in both text and metadata can drive search engines away from your site, which directly impacts how relevant your content appears in search results.

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