How To Find The Right Retail Display Manufacturer For Your Store

While mapping out one’s business space there are a bunch of things that might impact your whole setup. Finding the right retail display manufacturer is one of those things. You’ll find a dime a dozen list of retail display manufacturers online promising to deliver the best. However, the reality might be different. To avoid such risks, as a store owner, you must do your own research and try to shortlist some of the leading manufacturers that are providing the services that you require and the quality of material that you need.

Every store owner must work towards creating a captivating and alluring environment that can bring in the attention of shoppers. Retail displays are a strategic element of your business space that can influence your store traffic and thus sales. It is crucial that you shortlist the right space planner for this job. You can do a little research or come up with some questions that you can ask your shortlisted candidates. And while these questions and research are certainly a viable option, here are a few key criteria that you can consider during your search for retail display manufacturers or space planners:

1. Designing Potential

In the respective domain, designing abilities lay at the core. The designing abilities of the space planners can make your brand and product stand out from the crowd. Your store design can help capture the attention of the shoppers and allure them to enter the store. The design of your store will ultimately impact your brand and will drive sales. Having great merchandise and a poorly designed store can impact the reputation of your brand and the attention of the targeted audience that your brand deserves.

Therefore, while you evaluate the shortlisted retail display manufacturers ensure that they have an in-house designing team.

2. Tracing Their Experience

While signing up for a retail display manufacturers ensure they have a proven track record. Go through their experience and portfolio. If necessary, you can ask for some of their best designs and you can visit the space in-person that they have designed. Analyze their designs and retail displays, as these are the elements that overall contribute to the essence of the store. Pick space planners who have been in the industry for quite some time and have designed & delivered exemplary services. Experience plays an important role as it reflects the calibre of a company that has weathered the storms of the shopfitting industry.

It is crucial that the kind of experience space planners hold align with the branding goals and business objectives that your store needs to entail. Having expertise in the same domain might assist the designing process of your store.

3. Go Beyond Online Portfolio

Browsing online portfolios of the shortlisted space planners might not provide you a distinct insight into the quality of the material used, designs, equipment, etc. Use this as an opportunity to get an idea about the wide-ranging products they are offering. Instead of merely going through their online portfolio, you can speak to some of their previous clients. Prepare some of the questions you can ask them about the quality of the products and services offered, time taken, customer care services, etc. Know if they were pleased with the manufacturer. And also ask them about the inconvenience they faced if there were any.

4. Examine Delivery Options

One thing that can trouble you the most is having to put your product together and getting it delivered safely. There are few other areas of concern while examining your delivery options such as whether the product would be delivered directly to you or does the manufacturer send it to the final destination?

In case you wish to assemble the product or display yourself, check if the manufacturer is providing detailed instructions.

5. Industrial Capacity & Certifications

You need to consider the industrial capacity of the retail display manufacturers that you have shortlisted as it can impact the designing process of your store. You should be well informed with the capacity of your manufacturer to scale up production and the various disciplines & materials they master. Acquainting yourself with the manufacturing capacity of your manufacturer can help avoid any future inconvenience. Pick a manufacturer whose manufacturing capacity aligns with your requirements.

Apart from ensuring industrial capacity, keep a check on the certifications and methodology of the manufacturer you choose.

I'm Preben Paulsen and working with Planova and they are leading manufacturer and supplier of Shelving solutions, shop fitting, retail store displays and best space planners in Europe.