How Kirana Stores are successful with customer centric approach?

When the history of the formation of unorganised and organised retail formats is examined, it is observed that standalone next-door neighbourhood stores were the first to appear, followed by eCommerce and different shopping portals, respectively. The concept has been pushed to span the maximum selling space, from eCommerce industry with an upscale appearance to eCommerces that have reinvented the prosaic chore of eCommerce shopping.

To maximise retail space, all the big players have announced massive investment plans to establish a grab a large portion of customers in various formats. However, only a small percentage of these large retailers understand the significance of quality over quantity. However, the number of successful neighbourhood stores such as Kirana stores, local stores is what matters, not the number of enormous retail stores that have been opened. Before delving into the success rate of Kirana stores in India, let us have a look at the various retail forms present in the country.

• Existing retail formats : All of the major retail conglomerates are experimenting with various retail concepts. The following are the numerous retail formats accessible in India:
• Stores of convenience: These are tiny establishments with convenient locations and longer hours in crowded areas.
• Stores with a distinct identity: These are unique company-owned or franchised showrooms that offer a comprehensive product line and confirmed product quality.
• Specialty stores include: These stores are primarily focused on customer demands and offer a broader selection of products for the consumer to pick from.
• Shops at department stores: Department stores are larger and feature a broad range of merchandise organised into various departments
• eCommerce : These are big self-service retail establishments, or one-stop shops that cater to a variety of consumer demands.
• Stores that offer discounts : These stores offer lower retail prices by selling in bulk and gaining economies of scale.

What is Orderhood? How it can help retail businesses in india? In comparison to a supermarket, eCommerce is greater in size and often takes on a warehouse to store products and inventories; it is typically found on the outskirts of a city. It provides a wide range of products at low costs, as well as additional services such as cafeterias.

The success of this format does not imply that tiny independent retailers are failing. In reality, Kirana shopsowners are doing better because they've updated their facilities to provide more convenience to customers.

Furthermore, it is a human predisposition, particularly in India, to buy things from a trustworthy store where the retailer/shopkeeper not only gives excellent products but also convenience at your doorstep, with a personal touch. Orderhood helps retail businesses in your area to come online and sell their products without having to pay a single paise to the orderhood. It means customers enjoy fair pricing, quicker delivery, easy replacements.

eCommerce and freestanding Kirana stores are performing well, as evidenced by the preceding debate. But how many times have you gone to an eCommerce or organised retail format and had the same level of convenience, customer pleasure, and individualised service that you get from a neighbourhood retail business where you've been shopping for years?

The answer is unmistakably "not very often." eCommerce can give a pleasant ambiance, a wide range of products, a unique shopping experience, and monthly discount schemes and deals, however there are concerns about client happiness.

There are clear signs that a huge number of organised retail formats have evolved in India, posing a serious threat to unorganised small Kirana shops.

While there's no doubt that these highly-structured retail formats offer great ambience and comfort for customers in the stores, it is hard to keep customers engaged for any significant length of time. Because of a lack of personalization and convenience that a neighbourhood local stores provides to its customers, this is the case in most cases.

local shops in your neighbourhood have been around for generations, but eCommerce have just been around for a couple of years. These formats will undoubtedly be popular, but it will take time for them to capture the attention of customers for a longer period of time.

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