5 Ways to Boost B2B Business Sales Through LinkedIn Social Selling Software

Social selling is a new buzzword, but a very important one, nonetheless. It’s a process that leverages different social media platforms, builds healthy relationships, and closes more deals. Gone are the days when sales reps used to make sales using cold outreach. Today, human behaviour has changed when it comes to ‘which brand they should listen to’. One of the most useful social media platforms that can help you grow your business with social selling is LinkedIn.

Why LinkedIn is Great for Social Selling?

When it comes to B2B lead generation, LinkedIn has remained an unappreciated platform for a long time. Unlike Facebook, Twitter, Instagram, etc. it’s a purely professional network with a 760 million+ user base. A great number of top B2B marketers and B2B businesses are using LinkedIn automation tools and different social selling software to drive exceptional business opportunities.

It’s because:

• LinkedIn is solely responsible for 80% of the B2B traffic

• It’s a hub of 90% of the B2B leads for marketers

• 63 million people are the decision-makers on this platform

• There are 180 million senior-level influencers on this platform

Thus, if you’re still not paying attention to this platform, you’re making an expensive mistake.

What is Social Selling?

Social selling means using different techniques and social selling tools to reach out to the right people, build strong business relationships with them instead of directly targeting them with a sales pitch.

Why social selling?

1. It’s more targeted: Instead of targeting mass people blindly, social selling involves targeting only relevant and specific people who can be your potential customers in the future.
2. It’s authentic: It helps you develop authentic and strong connections with ideal customers and leads.
3. It takes time but it’s rewarding: No doubt that social selling takes some time but once you’re successful in building relationships, it’s much more rewarding.

What Are Social Selling Software & How to Use Them?

Social selling software means using different tools designed for different social media platforms to find and connect with the ideal leads. For the sake of this article, we’ll stick to social selling software or at arsenal to do the job.

I’m a content marketer and researcher at LinkedCamp with 4 years of experience in the SaaS and automation universe. When I’m not writing, then you can find me traveling, watching Netflix, shopping, and spending time with my dog.