10 Compelling Reasons Why A Mobile App Is Inevitable For Restaurants

Every industry, without any exception, is embracing digitization for better growth opportunities and also for providing utmost convenience to its customers. The restaurant industry is no different.

WHAT IS A MOBILE APP?

A mobile application, also commonly known as an app, is a type of application software that is meant to run on mobile devices like a smartphone or a tablet computer. A mobile application is designed to provide users with similar or the same functionalities that are offered for people accessing through PCs.

IMPORTANCE OF A RESTAURANT MOBILE APP

Restaurant mobile apps can provide a great fillip to the pandemic affected restaurant industry. With an enhanced customer engagement and better user experience, restaurant owners can increase the number of customers and also generate an additional stream of revenue. With a mobile app, customers can easily place food orders while restaurants enjoy the benefits of a greater volume of food delivery.

At present, the world is witnessing the stupendous growth of the restaurant app market. By 2023, statistics foresee that the digital food ordering and delivery segment will reach a value of $365 billion.

The good thing is - there are not just restaurant apps for food delivery or web-based ordering sites. There are diverse choices of restaurant apps that can be used by restaurant owners to provide a digital dining experience for every customer.

BENEFITS OF A MOBILE APP FOR RESTAURANTS

Customers Convenience

While using a restaurant mobile app, customers get ample time to make decisions. The hand-held device is available inside the comfort of their hand and they get to scroll and browse for a longer duration.

Statistics state that 75% of people use a mobile to order food as they prefer a convenient mode. If they are looking for faster service, then they take to the restaurant’s website. Most of the time, people have their mobiles and not their computers.

Error Free Order Processing & Greater Productivity

Through mobile apps, restaurants secure more food orders - especially for pickup and delivery. Thus, order fulfillment is realized.

Manual involvement in taking orders and chances of human error are minimized, in fact brought to a zero. Cooks and other people responsible for filling orders receive clear cut communication about what has to be cooked, along with special dietary instructions from the customer.

With digital payment made possible through the app, the front desk staff or delivery guys have one less thing to worry about. Without any need for a particular staff member to attend phone calls, note down orders and credit card numbers, you get to save around $2000 every month.

Customer Retention

Restaurant mobile apps enable even new customers to place food orders quickly. It also allows them to track their food orders on a real time basis. With a fast and updated mobile app, retaining existing customers and attracting new ones is a child’s play. All kinds of negative feedback can be turned into a positive user-experience through a mobile app by simply reworking on the strategies. By using instant/push up messaging (push notifications) with eye-catchy phrases, you can convert all potential customers into sales.

Clear Financial Status

With a restaurant mobile app, tracking received food orders, their current status and procuring payments - everything takes the digital form. Thus, the burden of the most difficult task of receiving payments in cash and managing the restaurant cash flow is lifted off the restaurant. Every payment is digitally recorded and is available for viewing from any device at any time.

Increased Efficiency

A restaurant mobile app leads to greater efficiency. Every process is streamlined with reduced human intervention, thus increasing the efficiency and productivity.

Low Maintenance Cost

Developing and maintaining a mobile app is not an expensive affair. While it needs to be constantly updated with gadget compatibility, it still remains to be a rewarding venture.

Customer Service

While a restaurant mobile app is created to serve people on the digital platform itself, the truth is that it also helps the restaurant to improve its on-site service. Receiving food orders via mobile devices before people show up at the restaurant for a curb-side pick up helps clear the congestion. Since order fulfillment is faster and queues are shorter, the turnaround becomes quick and the pick up experience is greater.

While fulfilling an order through a telephone takes two minutes, it can be executed within 45 seconds using a mobile phone. The staff at the restaurant can concentrate better on the people walking in without wasting time on long telephonic conversations.

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