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ECommerce CRM Software Examples
Posted: Sep 19, 2021
Whether you’ve decided to build a CRM system or a SaaS system for your eCommerce business, it’s important to look at existing solutions. By evaluating popular CRMs, or customer relationship management systems, you can capitalize on industry trends, see what your competitors are doing right, and see where they’re going wrong. This will help you meet users’ needs, stay relevant, and better understand users’ expectations.
Let’s not waste time and get right into the top five CRM software solutions for the eCommerce domain. Grab something delicious and enjoy our CRM software examples!
SalesforceWho hasn’t heard of Salesforce? This CRM giant was the first company to offer cloud-based customer relationship management solutions. Started in a San Francisco apartment in 1999, Salesforce launched an initial public offering (IPO) five years later, raising $110 million. Marc Benioff along with three other co-founders? Parker Harris, Dave Moellenhoff, and Frank Dominguez? managed to sell the idea of using a web browser as a CRM interface and convince users that data is protected against intrusion and loss.
Today, Salesforce holds a 20% share of the CRM software market and is estimated at $17 billion. It has more than 36,000 employees and 150,000 customers including Crocs, ecco, Converse, Columbia, Clarins, Lacoste, L’Oreal, Panasonic, Pandora, and s.Oliver.
SOURCE: SALESFORCE.COMWhat does the Salesforce CRM provide?- Contact, opportunity, and lead management. Salesforce provides you with a 360-degree view of your customers, including key contact information, communication history, social content, and internal discussions. The Salesforce CRM helps you identify the best sales prospects, nurture leads to close more sales, assign tasks to individual sales representatives, track progress, and measure your marketing efforts.
- Dashboards and reports. Customer analytics is key to better decisions. With Salesforce analytics tools, you can track the volume and quality of leads through custom reports. These tools allow you to slice and dice your analytics exactly how you need it by simply dragging and dropping filters, fields, charts, and groupings. Additionally, Salesforce equips you with dashboards, which are a great way to see your team’s performance from a bird’s-eye view.
- Sales forecasting. You can use Salesforce to identify and track top performers, make informed forecasts, and set sales quotas using past sales data and consumer behavior.
- Mobility. You can manage your business on the go with Salesforce’s mobile CRM. Get account updates, check out events, make conference calls, take meeting notes, approve deals, access dashboards and reports, collaborate with your team, and quickly find uploaded files anywhere and anytime? even offline.
- Workflow automation. Using Salesforce, you can set your business and approval processes to run automatically. This includes sending email notifications for deals, auto-assigning tasks when a deal moves from stage to stage, writing proposals, and handling other tasks.
- File management. Salesforce provides you with all functionality necessary to collaborate and share files across your organization and externally with your clients. You can sort files by most recent, library, group, and owner.
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