How to Make Failure Impossible in Business

Perhaps the most serious mistake that is made across all types of business, is acting on hunch. The issue is that many business owners will make decisions based on what they think people want to see. Worse, they might make those decisions based on what they want to see.

Let’s take a simple example. When a site owner is redesigning their blog, they might choose to use a new font. As they do, they might look at a selection of different fonts, and then choose the one that they like the most.

The problem is that just because they like the font the most, that doesn’t mean that everyone else will as well – or that it is the best font for their site.

As such, they might well change the font, only to find that it actually puts people off of visiting their page or spending long on there. And as a result, they may find that they end up losing a huge amount of traffic and money.

Make Failure Impossible

This is why everything must be TESTED and checked. There are a few ways that an SEO can check that this decision is the right one before they go ahead.

One is to perform market research. Rather than just pick a font, you might first speak with a cross section of your audience, attempting to choose an audience that will be reflective of the general public.

From there, you can then choose the font that is most likely to please your audience.

Better yet, why not use a split test? A split test is a test that involves creating two different versions of a website, and then seeing which one performs best. In this case, you might create one website with one font, and another with another. You would then wait and see which one performs best in terms of low bounce rates, high conversion rates, CTRs etc.

This is even smarter than doing market research. Why? Because what people want from their websites doesn’t necessarily correlate with what will improve engagement the most. With a split test, you can measure only the metrics that matter to you in a real worldsetting.

In this way, you make failure impossible.

Fail Fast

What do you do when you can’t make failure impossible? You make it fast!

What I mean by this, is that you should never spend months working on a website project without knowing for sure that it will be successful.

So many people come up with a ‘great idea for a website’ then work on it for years, only to release it and see no success.

The problem is that they never verified the idea (i.e. asked for pre orders or signups to gauge interest) and they invested lots of time with no reason to believe their idea would be a hit. Remember, you shouldn’t act on a hunch!

Instead then, the better option would be to build a bare-bones and very basic version of that website. If the website does well, then you will spend more time bulking it up to be amazing. If it doesn’t, then you should move onto something else quickly. No harm done!

We are into Website Designing & Digital Marketing since 2019 and in these few years we have not only fulfilled the requirements of our customers but also, have build along term business relationship with them.