Widely used different Features Of Facebook Marketing

Facebook has become the world’s largest and most popular social media platform. There are more than 2.85 billion monthly active users on this platform. And this is a great place for businesses and companies to expand and engage with their audience. For implementing the right social media strategy you first need to understand what unique opportunities Facebook offers, and how it is different from other media.

There are different Facebook marketing features listed below:

1. Video Ads: Through video ads, you can showcase the products, services, feedback, customer testimonials, and boost your brand. Facebook allows different types of ads such as short videos and GIFs to quickly capture the attention of the users or In-Stream videos for a longer TV-like watching experience. If you post video posts with high quality they provide the users with a better perspective about your brand and deliver the messages in a good way and give you better engagement.

2. Image Ads: Image ads format helps in raising brand awareness, drives people to the website. This format doesn’t require a budget as you have for video ads, so if you have a tight budget you should run image ads. It’s a good idea for creating high-quality ads fast and easily. Videos are more engaging than other content on Facebook.

3. Carousel Ads: Carousel ads allow you to showcase up to ten images or videos within a single ad, each image or video with its own link. You can highlight your different products, describe one single product, service, or promotion, or tell a story about your whole brand, explain the process of how your business works step by step with each carousel card.

4. Slideshow Ads: Slideshow ads are quick and use motion, sound, and text to tell your story across devices. They play well on low internet connection speed too. They are best opted when you want to create ads directly from your phone, reaching people with slower connections. choose images using stock photos, editing tools, music.

5. Lead generation ads: Lead generation ads are for quick follow-ups and high-quality leads. Whenever a user sees this format. A subscription form shows up in such an advertisement when a user taps on the image-making a few taps enough to opt-in to the newsletters. It is more than just creating a form. Here you can collect the data about the customers who clicked on your ad, build their interest in the business’s products or services, and create campaigns using lead generation objectives.

6. Remarketing: Remarketing on Facebook refers to reaching audiences who already know you, which means advertising to people who have already visited your website, app, shop, or Facebook page. It starts with finding people who have engaged with your brand or business. You can personalize every ad for every customer using dynamic ads that automatically show people items they're most interested in. Remarketing helps you in getting your local customers back.

7. Demographic Targeting: Now you can choose your audience and target them based on their gender, age, education, job, title, and more. It can help you increase the number of leads you generate. The stronger the potential customer, the greater the chance of a conversion.

8. Interest Targeting: This type of targeting on Facebook tells you about the users who are interested in buying your products or services. Through this, you can reach the right audience based on their activities, interests, and target ads in a more relevant way. For example, you are showing an ad for Samsung TV to someone who doesn’t want to have a Samsung TV, it can be the best product but won’t give you any sales because you’re targeting the wrong audience according to their interest. On the other hand, if you are showing ads and targeting the right audience it will give you results.

9. Behavioural Targeting: Investing in a social media agency can help you to reach a highly targeted Facebook audience. This is a technique where data from the visitor's browsing habits is used to display ads. For example, if someone is browsing a clothing brand for purchasing nightwear and doesn’t make a purchase and leaves so the google ads will show the visitors more ads of the clothing brand increasing the eventual livelihood of a purchase. come the world’s largest and most popular social media platform.

There are more than 2.85 billion monthly active users on this platform. And this is a great place for businesses and companies to expand and engage with their audience. For implementing the right social media strategy you first need to understand what unique opportunities Facebook offers, and how it is different from other media.

Here are some features such as running different types of ads, targeting the right audience according to demographics, interest, and behavior, and how you can incorporate them to convert your potential customers into leads.