Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

The Potential of 360 Projection to Optimize Your Event ROI

Author: Quentin Edfrid
by Quentin Edfrid
Posted: Oct 02, 2021

In our fast-paced destruction-filled daily life, as grabbing and retaining the attention of the audience happens to be harder than ever, a transition to 360 projection for your upcoming event can make a miracle. Projection mapping has emerged as the newest approach as a never-before way for business houses to captivate audiences and effectively communicate their message and memorize them that maximizes the outcome of the promotional event.

Backed by technological evolvements 3D projection mapping or spatial augmented reality can transform any object, be it a building, car, or (operation of a machine) into interactive visual displays. Most possibly you have gone for 2D earlier and wondering about how 3D will be a better option for you and how it works? If so, continue to read the article.

Why Consider 3D Projection Mapping

Agreed that 3D is a costly endeavor than 2D however when you look at your ROI, 360 projection presented by experts can make your outcome multiplied. Yes, that’s it. Put simply, the difference lies between 3D and 2D projection in where and how your ideas can be displayed. 2D projection can be used on flat surfaces only like a building, car, or road while 3D projections when placed onto any 3-D object will take the shape of the entire object making it life-like before the eyes of your audience.

Precisely, backed by the software, projection content, multiple cameras, lighting, etc 360 mapping takes the audience into the real-world making the theme stirring, convincing, and indelible. With 360 mappings, businesses can access an unlimited imaginary realm with countless possibilities.

  • Portability

With 360 projection, you no more need to spend your valuable time arranging banners, posters, lights, and other props to prepare the set up as well as dismantle them after closing the program. All you need to talk you an expert 360 projection team and share your concept and let them know about the numbers of attendees to help decide the type of projection dome etc. Accordingly, they will listen to your theme and accordingly adopt the necessary software, to prepare content, and arrange AR and VR tools and equipments for 360 immersive display on the screen of the subject to attract your valued audience.

  • Life-like Visualization

One of the primary reasons that make 360 projection demanding across the industries including education, business, healthcare, employee training, and more lies in its potential to transform our physical world into a sensory-rich visual where one can naturally as well as intuitively navigate, understand how a product functions, learn, teach or communicate. In essence, the 3D immersive experience takes your audience into an augmented reality making it more engaging, persuasive, and memorable via cutting-edge technological tools.

  • Endless Scope for Creativity

While printed materials or 2 D alone can look impressive, however, it’s a limit to how sensory it can appear. Supported by high-tech software, artificial intelligence, audio-visual effectors, projectors, and finally, with a specialized team, your scope of possibilities to creative 360 projection mapping is unending.

  • Re-Usability Makes It Gainful

If you are dependent on print materials then they can be used for one event only. Secondly, if your need to add something else like a few feature etc, then there is absolutely no scope to readjust it. On the contrary, 360 projection is designed and meant to be repurposed recurrently. So, being in the business, if you are aiming to organize your event in different cities, just with a one-time investment for the formation of the project, you can continue using it multiple times and also include new changes in it that come down the line with the assistance of your service provider.

So, although 360 projection may appear costly than 2D and print materials, it’s not only cost-effective but maximizes your return on investment.

Lumen and Forge, LLC specializes in 360 immersive dome shows and projection (lumenandforge.com/360-Projection) mapped spaces. Offering domes of various sizes including10 ft, 20, 24, 30, 36, 44, 50, 60, 70, 90, 100, 130, 160, 200, and 300 ft. To know more, visit https://lumenandforge.com/about/.

Rate this Article
Author: Quentin Edfrid

Quentin Edfrid

Member since: Mar 12, 2021
Published articles: 5

Related Articles