11 Calligraphic Fonts for a Successful Branding

Is your brand approachable, open and friendly? Calligraphic type will help express these qualities. Lettering in this style looks more personal and helps build the trust of potential customers. We've rounded up 11 free handwritten fonts that are great for branding.

1. Allura

At first glance, typography looks simple and minimal. Small imperfections typical for handwritten inscription give it charm: uneven "m", protruding "s", different spacing between characters. At the same time, the headset remains legible, and therefore is suitable for various purposes: from logo and product packaging to a website and outdoor advertising.

2. Alex Brush

A classic of handwritten typefaces with large capital letters, flowing inscriptions and variations in thickness. A characteristic feature of the Alex Brush is short callouts, that is, parts of letters that extend outside the line (typical of "t", "f", "k", "p" or "g"). This makes the font easy to read and can be used in the smallest resolution, even on a mobile app icon.

3. Balqis

Rounded characters without slant look casual and natural. Curls on capital letters, contrast of thin and thick lines add femininity and romance. Balqis is versatile and suitable for both signage and postcards or event invitations. But it is worth remembering that this font is self-sufficient: it is better not to combine it with other typefaces and leave more "air" around.

4. Yellowtail

Typography with a vintage touch that pays homage to the classics of the 1930s - Gillies Gothic and Kaufmann. Attention is drawn to the ways in which symbols are connected: some are smoothly connected, while others are broken. The upward-extending lettering makes Yellowtail look dynamic and legible. This allows it to be applied at any point of contact with customers.

5. Qwigley

The first thing that catches your eye is the unique character of each letter: the intentional sloppiness of the lines, different curls and the size of the descenders. Qwigley combines elegance with daring character and is suitable for those who want to emphasize the brand's personality. But you should use it carefully: decorative elements can interfere with the legibility of the inscriptions.

6. Parisienne

If you've ever done calligraphy, you can easily imagine Parisienne. Inspired by the classics of the 1960s, this rounded typeface looks stylish and clean. And neat curls give it freedom and elegance. This typeface will remain legible, no matter the size.

7. Mr De Haviland

The font is based on real inscriptions of calligraphers who worked in the USA in the 30s of the last century. This is typography with a strong personality: large callouts, intricate curls, sweeping lines. Mr De Haviland will decorate letters or postcards for clients, but it will be too complicated for digital media.

8. Miama

The designer was inspired to create the typeface by his girlfriend's handwriting. It looks non-standard: with large spacing between characters, very large callouts, unusual writing "m", "s" and some other letters. The author advises using Miama for headlines, short poems, greeting cards, but avoiding long texts.

9. Great Vibes

The slight tilt and smooth letter connections make this typeface close to the classic. The curls on the large caps and the contrast in the thickness of the lines give it character. Great Vibes refers to Unicode fonts that support languages??that use the Latin alphabet. But it can also be adapted to the Cyrillic alphabet.

10. Aquarelle

The main emphasis in this typeface is the large capital letters with intricate double curls and sweeping loops at the q and g. This gives Aquarelle a retro look. But use the font carefully: decorative elements will only look good on a large scale.

11. Olivia

Thanks to the smooth lines and connections of the letters, the font looks calm and harmonious. Attention is drawn to it by large outlets and elegant curls. Olivia is easy to read and therefore can be used for a wide variety of purposes - from posters to websites.

Three tips for choosing a calligraphic font

Finding the right handwritten font can be challenging, as typography has to be both beautiful and functional. Here's what to look out for.

1. Compliance with the nature of the businessHandwritten fonts are as individual as handwriting. Some look friendly, others informal, and still others create a vintage effect. What impression do you want to make?

First, we advise you to study examples of famous brands that use this style: for example, Ray Ban, H&M, Coca-Cola, Instagram, Harrods, Esquire. Take a look at companies whose personality is close to your business and see what typography they have chosen.

2. Versatility

Choose a typeface that is easy to read in any size and on any medium (digital and print). This is especially true for the text on the logo, which should be easily recognized by customers both on the website and on the signs.

3. Compatibility

Handwritten fonts have a strong personality, so it's best to pair them with simple, neutral typography. Special services will help you to find a harmonious pair. For example, Google Fonts shows a list of typefaces that match the selected font and immediately renders the captions.

Criss Lyn from San Antonio a blogger and professional content writer in RevGlue where we offer the affiliate to create free affiliate site.