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Tips for Calculating Home Selling Advertisement Cost

Author: Navjeet Kaur
by Navjeet Kaur
Posted: Oct 23, 2014

Selling home effectively comes with a huge expense. Among the costs one should create a budget for the expenses of marketing and advertisement. The type of advertisement campaign the person creates will affect the success of the sale of one’s home. Therefore, one should make sure to use as many channels as possible. Generally most of the real estate agents include in their fees the expense of advertisement campaign. While selecting a real estate agent ask about the one should ask about the marketing and advertisement fees along with the type of strategies that the agent plans to implement in order to sell the person’s home. The advertisement methods that a person may need to pay involve listings in magazines, listings online, listings in newspapers, flyers and brochures and signage outside the person’s home.

For advertisement and marketing, one should expect to pay somewhere between 0.5 to 1% of the total value of the person’s home. This may be a huge amount but paying this amount in order to create the accurate advertisement campaign may attract the right kind of home buyers. Marketing and advertisement may enhance the number of people who will be aware of the sale of the home. There is also the possibility that all these people may not be interested or qualified to buy one’s home. While this is true, it is better compared to no one knowing about the property’s sale.

Tips for Calculating Advertisement Cost

  • Determine advertisement campaign layout. Prior to learning about the real estate fees one should ask the real estate agent to present an overview of the advertisement campaign to be used. The overview should involve the time frame and the plan.
  • Discuss about the advertisement budget. The expense of advertisement is not set free. Generally one can negotiate the cost with his agent. Both the owner and the agent can decide on a budget for advertisement. The payment for the advertisement comes out of the agent’s pocket. Person will have to reimburse the money spent. Person can ask his agent to itemize the costs in a written format and all outgoing expenses should be approved before implemented.
  • Determine how and when the money will be used. Unless specified in the legal document one should not give his agent the budget of advertising upfront. Person will want to store this money in a trust account.
  • Generally person will need to pay for marketing and advertisement expenses whether the home is sold or not. As this is mostly the case one may want to negotiate for no sale, no fee agreement before signing any contract. Understand the goal of advertisement campaign is to present and sell home. An agent who can come up with a successful marketing campaign can attract the right buyers in a shortest time possible.

Person’s main goal is to identify fees associated with selling house that will give the most value of one’s money. One is needed to take into consideration that there are several effective advertisement methods which costs very little.

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Author: Navjeet Kaur

Navjeet Kaur

Member since: Oct 29, 2013
Published articles: 896

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