Use of Image in Bulk Email Sending

Finding email marketing lists for sale is an important factor that helps in categorizing the targeted users. Similarly, there are many other aspects responsible for a successful email marketing campaign. Business owners always use the images in every mail to present the message in an effective manner, but, they are not aware regarding the format, look, size etc.

One can make a message more engaging by using the images effectively. It is possible through the design options where, color, custom fonts, buttons, rounded corners and animations can be added. Have a look at the below points to get a complete idea regarding the use of images.

Use of Single Image:

This is the big mistake done by many business owners. They put one big image in the mail. This kind of mail is more likely to read by spam filters and spam filter rely on the text content more than any image. Heavily image-based emails are ignored by spam filters. Adding one big image denotes that the sender wants to hide something. So, adding more image increases the chance of being spam.

The Format of an Image:

JPEG and GIF, both formats are popular. Saving images in JPEG format help every user to explore. This format is also supported by all email clients. At the same time, GIF also helps a lot. One can use the animation feature along with the transparency feature of GIF format while designing an image for email.

The transparency is supported in all email clients, but the animation part may not be displayed. Another addition can be done in the mails is, video content, that moves in the mail.

Height and Width of the Image:

In the HTML part, image height and width need to be added. Because, email clients use the calculation for displaying the place holder in case the image can't be loaded. While adding the image, the actual size need to added be without making the size double. If the size is disturbed, the image may load slowly.

Image File Size:

Keeping a small image file size helps in loading even in slow internet connections. The ideal size should be below 70KB. If, there is a large image, it can be sliced into pieces and can be added inside a table.

Use of ALT text:

Alternative text (ALT text) works like a magic. If the image is not displayed, the text helps the user find what the image is and it can also be styled using various applications.

Apart from the above, there are many other things to follow like, optimization for blocked images, fonts, text, ratio etc. As discussed earlier, after finding bulk email consumer lists for sale, the business may consider the above points in the second phase of email sending that is at the time email design.

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