Important Milestones in eCommerce CRM Development

Selling goods in a B2C environment, whether they’re digital products or just skin care products, requires a solution for internal communications and customer relationship management — especially if we’re talking about a franchise. This solution should connect multiple stores in the same network, enable information and idea sharing, facilitate smooth cooperation between departments, and provide for effective customer interactions.

The solution we’re talking about is an eCommerce CRM system. It enables e-businesses to create a buyer’s journey that results in repeat sales and true customer lifetime value.

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CRM software is nothing new. Healthcare and real estate CRMs have proven successful and gained a lot of traction in the past few years. We’ve already talked about them, but today we’ll focus on custom CRMs for eCommerce.

For those who prefer slides to blogs, here's our presentation:

Important Milestones in eCommerce CRM Development from Viacheslav PonomarovHow eCommerce businesses benefit from CRMs

Before we get to the meat of the matter, let’s look at the critical advantages of CRM software in the eCommerce domain.

SOURCE: STEELKIWI.COMeCommerce CRM development

Building an eCommerce CRM from the ground up is a challenging process, requiring sound management and an understanding of the eCommerce context. To help you with the latter, we share our insights into eCommerce customer relationship management and outline important milestones of custom CRM development.

#1 Strategize, plan, and prioritize

Every product starts with an idea. Surely, good design and solid code are important to your project’s success. But having a well-designed platform won’t bring you the desired results if it doesn’t address your pains and business needs. Would you go shopping for your week’s groceries blindfolded, randomly choosing items without even looking at the price tags and products? Not a good idea. The same goes for software development. If you don’t plan correctly when starting out, you can jeopardize your chances of project success.

Therefore, we suggest getting your team together to brainstorm. Analyze your business processes, outline pain points and challenges of customer relationship management, and be clear about what you want to accomplish with your solution.

#2 Craft a user experience that resonates with your CRM processes

A seamless experience matters a lot, especially in complex systems like CRMs. The problem is that there isn’t a one-size-fits-all design formula for eCommerce CRM success. Much depends on your business specifics and process flows. However, there are a few things every business looking into developing a CRM should consider.

• Make sure your design is user-centered. Understand your users. This isn’t about imagining what you’d do if you were the user. It’s about spending some time with your future users and interviewing them to learn about their needs and what they want to achieve with your software.
• Design for multiple user types. CRM development is a collaborative effort between different departments including marketing, sales, and customer support. Therefore, find out the different needs, wants, and goals of different users. Make a list of associated user roles and their permissions to access specific content and functionality. Also, make sure you understand how different departments are going to work together and be connected within your system.
• Put your findings together and start mapping the user journey, ensuring users are always at the heart of the design process.

Another thing that’s important when designing your CRM system is your buyer’s journey, or the customer lifecycle. Understanding what stages your customers go through when they build a relationship with your business is fundamental to a good CRM user experience design. You should be aware of how customers move through your sales funnel and which department is responsible for which buying stage.

Read more - https://steelkiwi.com/blog/custom-ecommerce-crm/

Full-cycle Web & Mobile applications development https://steelkiwi.com/blog/flutter-vs-react-native-vs-xamarin-for-cross-platform-development/