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A Complete Guide to Perfect Jewellery Designing Strategy For Jewellery Brand
Posted: Oct 29, 2021
Jewelry designing is a viable low investment business for hands-on crafts, where not many crafting skills are required. You may be the technical type instead, looking to learn a new trade like fine metalworking or precious gemstones, or perhaps you have an incredible online business idea based on an untapped audience. Whatever may be your motivation or skill level, starting a jewelry designing business comes with its own set of considerations and complications. That is why jewelry making is crowded out there.
While designing any jewelry items for an individual, there are a few things that have to be kept in mind. Firstly, the person for whom you are designing that piece of jewelry, secondly, the shape, style, and the combination of colors for that particular type of design, including all the requirements and limitations which are necessary to make the piece of jewelry comfortable and functional.
If you keep in mind these aspects while designing the jewelry for the client, then your client will be very attracted to his appearance as he has a piece of jewelry that suits fit to his personality, living style.
The client will acquire a piece of jewelry that can become an integral part of his wardrobe and that remains a cherished possession with him for many years or perhaps many generations.
The first and the foremost thing to be remembered is:Preferences of designAgain while considering the preference of design, the most critical element is the gender of the person for whom we are designing the piece of jewelry, whether the person is a male or a female. If the designer knows this thing then the design work would be a lot easier and he can design the piece accordingly.
After the gender factor, the designer must be concerned about the age factor i.e., for kids, youth, or elderly people.
Other than these, we should focus on the variety of jewelry to design i.e. a ring, an earring, a pendant, a brooch or, a necklace, etc. This is the most important point that needs to be remembered while designing a piece of jewelry because lacking this may cause a complete mess in further designing and thus jewelry manufacturing.
If we are clear with this then numerous variations are there to be taken care of, i.e. it should be real or a piece of costume jewelry.
Occasion & Theme:After deciding the type of jewelry, a designer should discover a design pattern as per the customer's interest. There may be occasions when the customer orders a design pattern on a particular theme for example love, music, ocean, etc.
So the designer has to design strictly by the theme but also keep the latest trends in mind. Apart from this the occasion on which the customer has to wear the piece of jewelry matters a lot. The occasions can be any special moment like Engagement, Wedding, Birthday, Anniversary, Valentine's Day, or any festival i.e. Deepawali, Eid, Christmas, or any official gathering, etc.
Size of Jewellery Piece:Some pieces of jewelry require a specified size to wear i.e. Ring, Bangles, Bracelets, Necklaces, etc.
The designer must take special care that a ring should fit in the finger comfortably; it should be snug enough so as not to fall off, but loose enough to slide over your knuckle with some resistance. In the U.S. ring sizes follow a scale of numbers and half numbers, typically ranging from ring size 3 US to 13.5 US for adults. While women's rings are commonly between sizes 3 US to 9 US, the men's rings are usually sized between 8 US to 14 US. These US units match up to your finger's width measured in millimeters: A ring size 3 US fits any finger that is 14 millimeters across the width, and the sizes climb from there respectively. The average ring size for women is between 5 US to 7 US, but it's always better to get an exact ring measurement before spending a lot of money as an average ring cost isn't so cheap.
Similarly, there are roughly 6 standard necklace looks that are based on variants of lengths of the necklace; the most common being the choker and the princess lengths. The other types of the necklace are less common, but they are good to know when considering necklace lengths.
A women's standard necklace size can be 16" Choker length, 17" - 18" will reach the collarbone and 30" - bead string (below the chest) and for men, the standard chain sizes should be 18" - Base of the neck - for smaller neck sizes, 20" to collarbone - the most common length for the average size men, 22"-24" A few inches below the collarbone.
Similar to the ring and necklace, the bracelet must be designed by a particular size. The standard Bracelet Size is 7" for an average woman's wrist and 8" for an average man's wrist and woman with a larger wrist & 9" for a man with a larger wrist. So while designing such pieces of jewelry the size factor too should be kept in mind. The design would vary accordingly.
Metal:It is always vital to make out a caricature layout before transforming it into an actual piece of jewelry. So the dressmaker ought to show a metal rendering of their designs, the suitable metals being Gold, silver, platinum, alloy, brass, etc.
If a customer wishes to shop for gold Jewellery, the primary thing to keep in mind is the phrase 'karat'. The karat is the unit that represents the percentage of gold within the piece of Jewellery.
Pure gold Jewellery is never preferred for the reason pure gold is too pliable to be fashioned into any shape of jewelry. Pure Gold is a soft metal that's often combined with some other metals to make it stronger. So, rather bizarrely, karats tell how much actual gold is present in your gold jewelry.
Pure Gold is described as being made up of 24 parts, or 'karats'. Thus 24 karat gold is 100% Gold having no added ingredients. Whereas 18 karat gold is an alloy of Gold that is made up of 18 parts gold (75%) and 6 parts silver and/or copper, nickel and zinc, etc. Similarly, 9 karat gold would contain 9 parts of gold to every 15 parts of other ingredients. In the US, it's illegal to refer to anything less than 10 karats as gold.
Diamond Jewellery is popular in 18 Karats (75% gold), 16 karats (67% gold), 14-Karat (about 58% gold), and 12 Karat (50% gold).
Like gold, silver is also a very soft metal and can easily be damaged. In jewelry-making, these characteristics of silver can be overcome by mixing silver with some other metals to form an alloy. Generally, Copper is mixed with silver to gain the desired hardness that won't break or tarnish easily. To stay as close to pure silver, there should be at least 92.5% silver in an alloy because the Purity of Silver jewelry is 92.5%.
Considered among the most precious and purest metals used in modern-day jewelry making, platinum is synonymous with luxury and longevity. Pure platinum is often mixed with other metals to make it malleable because of its hardness and durability. The most common metal alloys that are paired with platinum are copper, palladium, rhodium, iridium, and titanium.
As elaborated earlier, jewelry has been an integral part of our lives since the early Stone Age. Thus choosing the right jewelry that suits your personality is too crucial. Any kind of lapse can cost you much of your money and also can ruin your looks completely. So if you are looking to have the right jewelry, you should connect with us to have the best wholesale jewellery uk suppliers.
About the Author
He currently serves as Director of Marketing at Silvesto India Pvt. Ltd,top Jewellery Suppliers in Australia
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