What is a SEO Audit and Why is it Necessary to Start SEO?

"Digital marketing is the logical and experiential approach towards marketing"

Digital marketing is a wider concept when compared to traditional marketing. Traditional marketing generally followed only the manual and convincing skills of the sales team and never took it in a logical way and according to most of the marketers that were the major reason behind the loopholes of traditional marketing. Digital marketing is a much more logical and technical approach towards marketing. It involves and amalgamates a lot of elements and then gets on its heels to convert into a successful campaign. Every element of digital marketing is interlinked and is working for the same set of targets and goals. Amongst all the elements of digital marketing, SEO is the most popular and most asked for service.

SEO is the process of optimizing a search engine like google. Yahoo, bing etc. This optimization helps in bringing a particular brand name or link to the top. Specifically, SEO services too is a wider process and has a lot involved in it. We might not know the technicalities but that makes us remain half knowledgeable, also not knowing the technicalities people are giving up on various newer and unique ideas. One such important aspect of SEO is an SEO audit.

Through this blog, we are going to discuss SEO audit, its benefits, importance and a lot more.

What is an SEO Audit?

SEO Audit is a healthy process done to do a prior analysis of the website performance. This helps in giving insights about the website and suggest suitable enhancements and improvisations in the SEO planning to best suit the website. SEO audit also comes to our rescue while testing an implementation plan as insights from the SEO audit helps in a healthier and clean SEO implementation plan.

With any strategy or planning, knowing the root cause or foundational issues are integral and with regards to the website, SEO Audit does it. It checks all the root cause or foundational issues to keep the website healthy and relevant. After a thorough SEO audit, we get to know a lot about issues related to technical SEO, structural issues, on-page issues and a lot more. Knowing the issue before implementing a plan helps in making a plan that would include solutions for these issues.

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