Benefits of Designing B2B Websites with WordPress

WordPress has gained huge popularity over the last decade. One of the major reasons includes it evolving from a simple blogging platform to an amazing Content Management System. This robust CMS package is developed with over 30,000 plugins offering endless options for advanced features and functions. This makes it ideal for B2B website design projects.

Hence, being a WordPress development company in Australia, we bring to you 5 ways in which a WordPress B2B website design can benefit your business to grow.

Benefits of Designing a B2B Website with WordPress

Lead Generation

On WordPress, you can build and design landing pages with simple WordPress forms. You just have to choose your fields, configure your options and embed forms on landing pages designed considering your keywords or target market.

WordPress consists of premium plugins. With such plugins, WordPress can support advanced forms with conditional fields, gated content, file downloads, website registrations, etc. It can even help support Google Analytics goal tracking.

Marketing Automation

Many B2B companies have a lengthy sales process that needs lead nurturing over a course of several months. WordPress possesses the capacity to support this process with lead capture, email marketing, and CRM Integration. It also allows you to quickly connect your WordPress website to powerful third-party software or websites like MailChimp, AWeber, Constant Contact, or Infusionsoft.

Content Management System

With WordPress, users from across the world can create and update content in a user-friendly dashboard, which is also intuitive too. In this way, companies can update their websites as often as they need to and at the same time save money and their valuable time working internally. Each of the B2B website design projects gives users one on one training, how-to videos, and interactive walkthroughs.

Mobile Responsiveness

WordPress provides mobile responsive website designs, which automatically adapt to tablets and smartphones. In other words, the companies have to invest in and maintain a single web presence only. This reduces their initial investment and ongoing costs of maintenance.

Return on Investment

It is believable that the design and the development of a B2B website is an expensive project, despite the chosen CMS software. In this scenario, WordPress works as a provider of a feature-rich web presence, with no extraordinary internal cost structure involved for using in-house design and technical resources. Moreover, in comparison to other CMS solutions, due to WordPress’s regular maintenance and low support requirements, its total ownership cost is much less.

Conclusion

After working as a web design company in Melbourne, we can say that there are a number of available options when it comes to developing the B2B website. However, if you are looking for an SEO-friendly content management system that also primes lead generation, marketing automation, high return on investment, and mobile responsiveness, we recommend WordPress is the right fit for you.

Jhk Infotech is leading Website Development and design company providing end-to-end IT Services in Australia. Hire Developers for your project requirement needs.