How to build an amazing website for your construction company

In the digital age we live in, a company’s success is greatly influenced by its online presence. As the internet has become the primary source of information that helps people to find the products and services they need, it’s important for businesses to build a presence in the online environment. This is also valid for construction companies worldwide, regardless of their sector or niche.

In order to grow and reach their objectives, construction companies rely on websites and other digital elements just as much as other businesses in other industries do. However, since construction is one of the oldest fields of activity in the world and most of the work is performed on-site, some companies tend to underestimate the importance a website plays in their success. That’s why so many construction businesses have poorly built sites that instead of attracting customers they draw them away.

If you’re in the construction business and you build things for a living, it’s time to learn how to build a great website for your company as well. So, here are the 8 most important aspects to keep in mind when designing your website.

List your services

According to statistics, 89% of construction company websites list their services, which makes sense because their main purpose is to inform potential customers of the services that the company provides. This makes it easier for users to figure out if the company offers the types of services they require or not. So, it’s important to list your services and write an accurate and detailed description of each of them. It’s also advisable to create separate pages for every service you provide, to make your site more appealing to search engines.

Provide before and after examples

It’s a good idea to boast about the professionalism of your team, the superior services you offer or the high-quality construction equipment you use to complete your projects in order to attract customers to your business, but if you really want to catch their attention you should also show what your company can achieve. There’s nothing more impactful and convincing for a customer than seeing actual examples of the work you’ve done. No description or promotional text can speak louder than a few relevant before and after examples.

Include a portfolio gallery

While before and after examples play an essential role in showcasing your company’s potential, it doesn’t mean you should stop there. Visual elements have to strongest impact on website users, so you should take full advantage of them. In other words, you should include a portfolio gallery on your website where people can view the projects you’ve completed in the past and gain a better understanding of what your company is capable of. These images can also serve as a source of inspiration for clients who don’t know exactly what they’re looking for or don’t know how to express their vision.

Use quality images

Since we’re talks about images and the effect they can have on the viewers, it’s important to mention that you can only achieve great results if you use quality images on your site. There’s no point in posting a full photo gallery if the images you’re using have poor quality and viewers can’t distinguish details. That’s why it’s best to use your smartphone camera for personal purposes only and hire a professional photographer to take the best shots of your projects and show your work in the best light.

Add testimonials

When people look for a construction company, they usually start by asking their friends and family for recommendations. If that doesn’t help, they turn to online reviews and testimonials for guidance. Online reviews are the digital era’s word of mouth, and we know just how important word of mouth is for passing on information and influencing people’s perceptions, attitudes, and behavior. You can use this to your advantage by adding testimonials from your former customers to your website. Apart from making your business look more professional, online reviews also ensure transparency and can help you win customers’ trust.

Have a blog

If you take a look at some of the best websites in the construction industry, you’ll notice that all of them have a blog. This is a good enough reason to follow their example and include a blog on your website as well, but we’ll also explain why blogs are important for your business. Blogs give you the opportunity to provide relevant content to your target audience, which can help drive traffic to your website. More traffic translates into more jobs and a higher profit. Blogs are also a great way to promote your services and build a strong brand image for your construction company.

Include links to your social media

No online presence could ever be complete without including social media platforms in the mix. Statistics reveal that 82% of construction companies have social media accounts and post on these platforms regularly. That’s because social media allows businesses in all industries to get closer to their audience and connect with them on a deeper level, and construction businesses make no exception. So, being present on the most relevant social media networks and adding links to these accounts on your business website is a must-have these days.

Ensure responsive design

Last but not least, you should make sure your website has a mobile-friendly design, so anyone can access it with ease, no matter what type of device they use. With mobile use being on the rise, it would be a mistake to ignore the need for responsive design when building your business website. If your site does not display properly or has functionality issues on mobile devices, it can be a big turnoff for your potential customers. Google also favors mobile-friendly sites, so that’s another reason to keep mobile-friendliness top of mind.

These are some of the important elements to focus on when creating your construction website, so make sure you check all these boxes to ensure a proper online presence for your company.

Cynthia Madison is a young blogger and economics and marketing graduate. She writes about home, lifestyle and family topics and is a senior contributor to popular niche publications.