This Is How Text Messaging Automation Improves Hospitality Business

Do you think travelers have time to wait at the front desk or will be patient until they get the solution for their problems? Being patient is waning these days. People want quick gratification in more areas of their life. For the hotel guests, getting answers for their queries quicker and making hotels look after their needs before they ask is very much appreciated. In the hospitality business, exceptional customer service is what is needed as your competition might be good with it.

What if a simple text message can enhance your customer engagement game. Yes, with SMS for hospitality automation you can welcome your guest or your guest can order room service, by using their mobile. If you like to bring that efficient communication line with the customers, then it is the perfect time to utilize text messaging.

Why business texting for hotels?

Well, that's a good question. Hospitality businesses these days are discovering low-cost and high-value options and that is a synonym of - text messaging. Text messages are super responsive for every need of the guests and can share vital info even when they are about to pack.

SMS is a convenient and fast method of communication for the guest to connect with your business. That makes you stand out among the crowd and people such as millennials and younger generations like Gen Z who use mobiles for texting rather than making calls. And also customers expect convenience and nothing gives that convenience more than SMS automation.

Text messaging automation makes sure every guest feels welcomed before they arrive at the property. It is always a busy hour for the front desk at peak times, it is hard to give the front desk people the time to welcome and assist the guest through their stay. Automation will surely improve the guest experience that saves good time for the team.

Key Benefits for your Hotel

Are you still thinking about how SMS for hospitality works then let's have a quick look at how text messaging helps the hospitality business

Text messaging automation improves communication with guests and staff members. You could send emergency notifications, or can schedule shift changes within minutes

Hotels are already fed up with managing limited budgets. SMS automation frees up the funds which you could invest in different places.

SMS customer service and two-way communication enrich the experience of the consumers. That leads to positive reviews from the clients, who recommend their people about your hotel. That means more revenue.

Let's imagine if you are leaving the hotel after staying in it for a good time. Then you receive an SMS, from the hotel team saying thank you and a few words saying "Come Back Soon". How good you feel, this magic can only happen with texting.

Simple texts with special hotel discount codes and exclusive offers to loyal consumers convince people to sign up to the subscriber list.

1. To improve customer engagement at each phase of the journey

SMS automation access hotel staff to finish the tasks by integrating personalized at every phase of the guest journey.

A. Before the arrival

With SMS automation, hotels could communicate with a welcome message before their guests arrive and have a good check-in experience and stay.

Example:

" We are thrilled to get you at our ABC hotel in 3 days. Do you have any questions or issues that we can help with before you arrive? Just Text us"

B. When They Arrive

Hotels can utilize text messaging automation, to set up campaigns for welcoming the guest on the day of arrival.

Example:

"We are thrilled to welcome you to our ABD hotel. Reach us at the Front Desk. You can always send us a text message if you want any extra amenities or have any queries during your stay."

C. While Staying

After guests settled in their room, SMS automation continued to be the best way to converse with your guests at utmost convenience.

Example:

" Hi Anita, breakfast starts at 7 AM - 10 AM. Feel free to show this message to servers for free appetizers - ABCHotel"

D. While departure

Using SMS automation, hotels have the perfect ability for being bold to resolve any guest problems before checkout. That allows getting feedback from them and to change your services as per your guest's needs.

Example:

"Hi Lisa, hope you enjoyed your stay. Out of 10 how much you will rate us".

2. Automating guest communication

Any hospitality business needs to face tons of questions from their guests and your staff should answer all of them daily. Questions such as - how to connect Wi-Fi, where is the gym, how to get my laundry done, when can I accept my room questions come from the concerning guess that needs to be answered immediately.

These answers are straightforward and answering them, again and again, can put a little stress on the team resources. By implementing a text messaging solution you can simply automate answers as per their queries that save some time to spend elsewhere. This also encourages your guests to engage with your staff through SMS to communicate. This warm gesture of text messaging automatically can build a loyal relationship with you and your guest.

3. Manage employee productivity

The time-consuming nature of text messaging looks like the oddest communication tool to use. As hotels are always plugged in with a busy atmosphere with lines of people at the front desk. Guest messaging automation can enhance employee productivity. Most of the hotels adopted text messaging automation as their communication strategy and witnessed a huge growth of 25% in guest engagement.

By utilizing SMS automation you can make the communication better with the guests from arrival to departure. Through this process, staff can save good time that can be put in to have much more meaningful conversation with the guests. That simplifies staff operations and boosts the guest experience.

Finally

Texting software is too simple for the employees right from the front desk to the concierge to answer the questions without being overwhelmed. By using prominent SMS automation services such as Guni SMS, hotels could receive and send SMS by a convenient mobile or desktop interface which arranges their messages for every guest’s contact details.

Either you like to create loyalty programs or want to send exclusive deals via text message, or just to welcome or send off your guests SMS auto action is something that can make your guest feel special and happy. Contact GuniSMS today.

We at Guni SMS focus on adding value to businesses with respect to engagement and sales through the power of SMS. We have helped countless businesses across Australia with Sales, Marketing, Customer Success and processes.