Finding the Right SMS Marketing Company 

With more than 4 billion people around the world owning a mobile phone, it's easy to see why companies of all shapes and sizes are keen to get in on the action. With SMS marketing you can reach out to new and existing customers with offers and useful information directly at any time of day or night. Also maintain good relationships with past customers by sending them reminders about your products or services. Track what works and doesn't work with various types of messages, quickly adjusting your future campaigns accordingly.

So how do you get started? There are several things that you'll need. Here we take a look at some of the best considerations when looking for an SMS marketing company or organisation:

1. Do your homework and find out what's available

The very first step of SMS marketing is finding a good company to work with. You can do this using various methods, such as looking for customer feedback or doing some word-of-mouth research among your peers and colleagues. Another source of information you can use is relevant forums where people discuss experiences with different providers. You'll quickly get an idea on who offers the best service, based on genuine recommendations from others in a similar position to yourself.

2. What types of messages will you send?

There are two main types of SMS: sent by content providers (e.g., news organisations) and those that are sent directly by companies or their representatives. For example, banks and mobile phone providers send texts about bill payments and the like directly to customers who have opted in to receive them. If you run a business and want to start using SMS marketing, it's important that you will only be sending out messages that people want to receive - otherwise your service could easily lose credibility and won't work as well as planned.

3. What do you need from an SMS marketing company or service provider?

There are various packages on offer depending on your needs: some companies focus purely on emailing services such as promotional offers, while others specialise in bulk messaging such as birthday greetings or notifications of new products or services going live. Think about what you expect from a provider before getting in touch with any company - that way you'll find it easier to narrow down the list of potential suppliers that you're considering working with. Make sure that the SMS marketing company is including the graphic design and content services in the package. IT won’t be feasible to searching for a graphic design services agency as well.

4. What's your budget?

As is often the case when it comes to marketing, cost will always be a factor: while some SMS companies charge per message sent, many now offer monthly or even annual subscription plans so you can save money in the long run if needed. It's important to note that different providers also have differing levels of service - so do check out what each company offers before making any final decisions. 5. What are the alternatives?

While there are numerous benefits to using text messaging for your business, there are other options available depending on your needs and budget. For example, social media sites such as Facebook and Twitter allow companies to reach out to existing and potential customers in new ways - so it's important that you consider all the options before deciding on a particular marketing strategy.