ECommerce Vs Kirana Stores : What did a Consumer Survey says?

With the emergence of more and more eCommerce behemoths, customer preferences reveal an intriguing trait. Despite the fact that local Kirana shops continue to thrive, there is something unique about the huge format stores that draws customers in. A survey of 500 persons, largely from urban regions, was conducted to better understand the different customer behaviour.

The most common product categories for which a consumer shops from neighbourhood stores are day-to-day cooking necessities, quick meals, and utility products. Flour, pulses, rice, and oil are among the few commodities that consumers frequently purchase from these stores since they are inexpensive compared to market prices, and bulk purchases and quality verification are simple. According to studies, roughly 35% of all respondents buy their daily cooking goods from local Kirana shops.

Quick meals and utility products both received 25% of the vote, with milk products such as butter, curds, frozen goods, and confectioneries topping the list of three quick meals that people like to purchase from Local Kirana shops. Beverages is another area that accounts for 10% of the entire pie. Indians prefer to buy fresh vegetables and fruits from local and specialised vegetable retailers, hence the segment has a small share of 5%.

Indians are more cautious about the pricing. Since a Kirana shops will never be able to compete with the offer provided by major eCommerce giants which. A Kirana shops will only give you a few rupees off if you are a frequent shopper. Most eCommerce are having some sort of promotion. Bulk purchases are always accompanied by discounts and special offers.

Discounts, reasonably priced products, and enticing selections combined with a better look and feel are all things that modern eCommerce provide. eCommerce gain a consumer with a greater ticket value in this method. Majority of shopkeepers around your locality cater to the needs of individuals and the convenience of the community. However with neighbourhood Kirana shops at your locality may be lower, but the relationships they've built with their consumers over the years appear to be enough to keep their little enterprises afloat. As of now, it appears that the two retail formats prefer to remain in their own territory. However, as the number of modern Kirana shopsgrows, the fight will get more intense sooner or later.

Furthermore, the majority of neighbourhood retailers in India face the problem of maintaining and retaining customers for longer periods of time. Local businesses in your neighbourhood are also ignorant that they can offer things online. However, the technology's digitalization is confined to the payment methods they utilise, such as PayTm, PhonePe, or Gpay. As a result, they lose the marketing team's ability to collaborate closely on developing an overarching strategy to fight the eCommerce behemoths that reach the target.

Orderhood is an online effort that aims to assist every consumer in ordering items and requesting services from their local shops. Anyone can use Orderhood to find any Kirana shops that are already listed on the Internet and place an Order or request for a service to be delivered. Orderhood services are currently limited to pharmacies with an integrated catalogue of medicines and non-medicine products. Orderhood will soon grow into all aspects of daily commerce, including restaurants, groceries, vegetables, and individual services such as medical consultations, furniture, plumbing, and carpentry.

Author has vast experience in writing Kirana stores, Kirana shops, local shops, local stores. Author has written numerous content on these topics in regular basis. Visit for more Information https://orderhood.in/