Benefits of Pursuing a PGDM course

The Post Graduate Diploma in Management Course (PGDM) is a very prominent higher education program. The course duration spans over two years and is offered by autonomous institutes which are recognized by the All India Council for Technical Education (AICTE). It builds a strong business foundation through a curriculum that is industry-aligned and experiential learning-oriented.

The PG program is designed to not only provide students with advanced knowledge of business management and the corporate world but also to shape their personality through rigorous training and to give them hands-on corporate exposure.

If you are looking forward to pursuing a PGDM program, this is the right article for you!

The program mostly offers specializations in the following domains:

PGDM in Marketing

Marketing is concerned with discovering and comprehending the needs of customers. It refers to the method or process of advertising, selling, and distributing a product or service.

Students Pursuing PGDM in Marketing are trained on:

• Extensive training on the Marketing strategy for various Sectors & Industries and acquiring knowledge about the various organizational process and identifying the problem and building a better solution
• Developing Business goals, Analyzing existing customers' demands, uncovering new business possibilities and altering market trends, identifying potential consumers, and many more
• Comprehensive exposure to analyzing several Company’s Marketing Problems, Growth Ratio, and Forecast Sales using various marketing tools

Concepts Learned:

• Business to Business (B2B)
• Business to Consumer (B2C)
• Marketing Analytics
• Channel Management
• Retail Management
• Market Research
• Digital Marketing
• Media Sales
• Pre Sales

PGDM in Finance

Financial management is a crucial part of any company. It is the process of planning, organizing, regulating, and evaluating financial resources to meet the goals and objectives of an organization.

Students Pursuing PGDM in Finance are trained on:

• How to analyze various Companies’ Financial Statements, conduct Performance Ratio Analysis, and forecast the financials intending to make Buy/Sell stock investments using various tools like Bloomberg, Ace Analyzer, SAP - FICO, Advance Excel, and many more.
• Numerous steps in building sturdy and resilient financial models, understanding various case studies and types of modeling including Financial Modeling, Valuation Modeling, Merger Modeling & Leveraged Buyout (LBO) Modeling.

Concepts Learned:

• Financial Advisor Insurance
• Wealth Management
• Finance Analytics
• Investment Banking
• Equity Research
• Capital Markets
• Hedge Fund Accounting
• Commercial Credit
• Corporate Finance
• Finance Quality Management

PGDM in Human Resource Management

Human resource management is a deliberate and all-encompassing approach to managing people, as well as the culture and environment of the workplace.

Students Pursuing PGDM in Human Resource Management are trained on:

• Analyzing and managing the administration of the policies, procedures, and programs of the organization
• Development and implementation of policy documents and handbooks that can be referred to by employees
• Improvements on development of the departments, maintaining Employee Relations, handling Compensation and many more

Concepts Learned:

• HR Analytics
• Talent Acquisition
• HR Business Partner
• Compensation & Reward Management
• Labour Law & Industrial Relations

PGDM in Strategic Digital Marketing

A Digital Marketing Strategy is a series of planned online actions that are carried out to achieve specified business goals using the most appropriate online channels in order to boost income and strengthen relationships with your target audience.

Students Pursuing PGDM in Digital Marketing are trained on:

• Various advanced tools Google Ads, Google Analytics, Google Search Console, SEM Rush, and many more to embed the A-Z knowledge from Content Creation to Implementation and Analysis
• Understanding of real-time data
• Developing a digital marketing strategy and combining various marketing channels for digital promotions

Concepts Learned:

• Digital Campaign Management
• Content Creation & Content Marketing
• Affiliate & Influencer Marketing
• Search Engine & Social Media Optimization
• Social Media Marketing
• Email Marketing
• Digital Marketing Analytics
• PPC

PGDM in Applied Business Analytics

Business Analytics provides information that may be used to make better business decisions and automate and optimize processes. It is a set of skills, technology, systems, and processes used by businesses to gain insight into their operations using data and statistics to help them prepare for the future.

Students Pursuing PGDM in Business Analytics are trained on:

• Knowledge in Data Quality, Data Analytics, Statistical Methods, and Data Visualization Models allows you to evaluate and predict patterns and make informed business decisions in a variety of domains.
• Processing a great blend of developing a business plan and implementing it in a timely and effective manner.
• Various analytical tools, including R, Tableau Public, QlikView, SAP, PYTHON, SPSS, and MS-Excel, as well as comprehensive training in Microsoft Projects, Data Manipulation, and Navigation.
• Analyzing and conceptualizing the scenario that allows to make the best decisions possible depending on criteria such as customer preferences, changing trends, and performance.

Concepts Learned:

• Data Analytics
• Statistical Methods
• Machine Learning & Data Visualization Models
• AI & Natural Language Processing
• Big Data & Database tools

5 benefits of pursuing PGDM:

Industry-aligned curriculum

The curriculum of a PGDM program can be amended or modified at the discretion of the business school, to keep it up to date with new industry requirements and standards. This allows the B-Schools to achieve a competitive edge. In contrast to pure theoretical learning, such systems allow for more practical & application-based learning.

Diversity of Specializations

PGDM programs offer a wide range of specializations, along with the option of Dual Specialization, which expands the scope by providing better prospects during final placements.

Extensive Exposure

The curriculum of a PGDM program is rich in terms of Practical Learning and Corporate Experience. It focuses on providing practical hands-on corporate exposure to the students, giving them an overview of what the corporate world requires from them. PGDM also offers institution-sponsored management internships, giving the students an opportunity to work with industry leaders, gaining first-hand insights, and real-time experience.

Enhancing Skills

PGDM programs aid to hone communication skills and sharpen interpersonal skills by developing decision-making capacity, and analytical abilities.

Lucrative Placement prospects

Through organizational study, internships, and on-the-job projects, the PGDM program inculcates industry insights in the students. Most reputable firms favor candidates with PGDM degrees because they are updated with the functions of modern business.

Summary

PGDM programs are unquestionably more extravagant as compared to MBA programs. The curriculum provides comprehensive and immersive industry exposure to all the concepts of management, along with splendid prospects, knowledge, and skills, which makes it one of the most popular course to pursue for a flourishing career ahead.

Pune Institute of Business Management one of the best MBA & PGDM colleges in Pune, aims to provide New-age Industry aligned skillsets. Website: https://pibm.in/