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5 Tips to enhance your webpage traffic

Author: Coweso It
by Coweso It
Posted: Nov 26, 2021

If you want to make your page rank on search engines, it is paramount to boost the website traffic. Therefore, all the prominent companies look to expand the web footfall by employing out-of-the-box methods. However, many business owners seem to get confused about achieving the above, and online portals are not much help. Many portals suggest ways past their sale by date and are unworkable in today's scenario. Such a scenario leads to the organisation feeling helpless and searching for assistance from any quarters. Therefore, Therefore, this blog will discuss some tips that the firms can use along with the help provided by a website designing company.

Do Proper Keyword Research

Stuffing your content with all the essential keywords is one of the crucial tips. Try to make the content look natural by adding these words naturally into the text. Take special care of overstuffing, and don't overuse the words to make the reader uninterested in the actual content. Always take care of utilising keywords in crucial site pages such as page title, URL, meta description, headers, & page text. In the current day & age, multiple tools such as Ahrefs, Moz & SEMrush provide the facility to analyse and check the keywords. One can garner numerous benefits by using these mediums. For example, it is easier to check the keywords used by competitors, the number of searches a person made using a specific word, and what value that word holds for the PPC value of that word for PPC ads. Taking advantage of such attributes enhance your ranking and improve the quality of your content. You can also hire an SEO firm for doing this job. They provide the added benefit of giving their precious opinions and identifying underlying issues that stop the website from featuring in search results by conducting audits.

Write Unique Content That Could Hold its Ground

If you want a continuous stream of visitors on your platform, you should not write content like an obligation or duty. The piece you write should be different from other content in the same genre, and it must possess the ability to hold fort among several rivals. Writing such quality content is one of the topmost methods to increase the number of users on your portal. In addition, many people go to web platforms like Google to search for correct and authentic answers to their questions. Therefore, you must include a blog content page to satisfy the queries of such a public. A study found that having a blog section on a website helps garner around 400% more indexed search engine sites than the sites without a blog page. In addition, it is also found that you can get three times more traffic on your page if you upload more than ten posts per month. Concluding the argument, it is strongly advised to double-check the quality of the write-up you upload, post continuously, collaborates with a web development company and research what your audience wants to see.

Write Guest Content for Other Portals

Contributing as a guest writer for another webpage is another essential method to enhance the flow of customers. Contribution as a guest has many benefits, including increasing referral traffic, creating backlinks, and boosting your place on the search engine results page. However, one should thoroughly check the background of the portals you will feature as a guest. The first initiative to check is to verify the said website's write-up and ensure its spectacular quality. Also, verification of its domain authority and merits of its guest posting rules is crucial. Additionally, ask the portal if they'll advertise the post on social media channels while tagging you.

Tempt Users with Social Media Channels

Utilising social media channels with the help of website designing companies is another of the vast tips for your business. You can employ the following methods to increase the traffic of any pages you like.

  • Always fill your social media channels with varied types of content like blogs, e-books, infographics and videos
  • Never leave a chance to engage with your followers. Answer their questions, repost their content and tag them in appropriate posts
  • Update your bio link if there is any new or upcoming offering in the pipeline
  • Frequently change your cover photo to showcase any new transformation on your page
  • Check if any influencers are engaging with your posts and tag them if you find anyone
  • Post attractive details of your product with the link so that any person may be encouraged to click it
  • If any consumer has checked your link and wants an answer to their question, ensure replying to them promptly.

Use Promotions to Skyrocket the User Number

Advertising your website using varied mediums like paid search, display promotions, and social media is a foolproof method to enhance your web traffic. However, each option comes with some benefits and disadvantages. For example, there is an option for users to turn off display advertisements, and it costs around $1 and $2 per click for Google ads on the search network. Therefore, always ensure spending your hard-earned money on a campaign only after fixing a particular budget and purpose. For example, if you opt for pay per click (PPC) ads, it makes sense to commence the operations with one campaign and a few varied ad groups containing the most keywords you want to focus on. Once the campaigns hit top gear, Check the consumer behaviour with some particular keywords. It might be possible that one keyword only brought in impressions, which didn't enhance website traffic, while another resulted in clicks and conversions.

About the Author

Coweso is one of the top IT solutions provider companies with services including IT consultancy services, Ecommerce Development, Website Development, Digital Marketing and Mobile application development services.

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Author: Coweso It

Coweso It

Member since: Oct 11, 2021
Published articles: 6

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