What Suppliers and Retailers Should Know About Shelf Talkers?

Practical advertising tools, such as shelf talkers can be used to get up-and-go customers to your shelves and encourage their purchasing decision. What is it that makes a customer want to buy a product in-store, though? A helpful display?

Is it a well-communicated promotion? Are you holding the product or touching it? Customers are constantly looking for this valuable real estate. Small signs that attach to shelves are called shelf talkers. They are an essential communication tool retailers can use to influence customers.

Two perspectives can be used to view shelf talkers: one from a retailer's viewpoint and one from a supplier's. Let's find out why shelf talkers are so crucial for retailers.

1. Follow Trends

Retail trends can sometimes be unfortunate, but consumers expect retailers to be up-to-date via merchandising. The way that customers shop for groceries has changed dramatically due to the recent health craze.

This is a prospect for retailers to capitalize on by providing evidence relevant to customers, such as nutritious values on a shelf talker.

2. Steer Your Customers

Customers will have an idea of what they are buying when they walk into a store. You will find staples such as bread, eggs, and milk in the outer aisles. They are easy to locate.

What about the middle aisles? Shoppers often avoid the center aisles on a tight budget or who are in a hurry. This is a missed opportunity for suppliers and retailers.

However, Perforated Shelf Talkers can be a great way to stimulate customers' curiosity and direct them into aisles they wouldn't usually visit.

3. Invaluable Real Estate

The traditional shelf talker is known for communicating only one thing, pricing. However, in today's highly competitive retail market, that is not enough.

This perforated paper can also be used as a marketing communication tool, suggesting purchases to customers and offering opportunities to promote offers. Customers will receive communication that is more than the price.

This can lead to increased sales. It improves the shopping experience for time-conscious shoppers by allowing them to make faster and more informed purchases.

4. Designer Labels

Like their products, retailers come in many shapes and sizes. Retail shelves are no exception. A shelf talker can be a cost-effective way to communicate promotions and pricing to customers, depending on your merchandising strategy.

For pricing information, a smaller shelf talker will work best. A larger perforated invoice paper can be used to promote messaging or additional product information. They can be as attractive as the product packaging.

A shelf talker is a person who communicates special deals and offers to customers. This increases brand awareness for suppliers among many other products of the same kind.

This could mean the difference between increased sales or losing value on merchandise that isn't moving off the shelves.

These Are Three Reasons Shelf Talkers Are Essential To Suppliers

1. Standing Out From The Rest

Most retailers are focused on keeping their customers happy and getting the best value from their suppliers. Customers may have multiple options when there are a lot of products in one category.

Shelf talkers give your product the chance to stand out among the many items competing for customers' attention.

2. Define The Image Of Your Product

Retailers should give final approval to suppliers for all marketing materials and point-of-sale (POS) information about their products.

Suppliers can present products to customers beyond the packaging to reach customers at the First Moment of Truth, also called the point of purchase.

Customizing shelf-talkers, for example, can draw customers' attention and keep them interested for a long time. This eventually leads to a connection and ultimately a sale.

3. Push Products

Sometimes suppliers may have products that are difficult to sell in volume. Suppliers can sell certain products at the point of purchase, increasing sales and competing with other suppliers in their product category.

Suppliers can also push items that have to be sold before the expiration date. How powerful can a shelf talker be? These five tips will help you create a shelf talker that grabs attention and sells.

1. Keep it brief - There isn't much space for shelf talkers. Keep your emails artless and to the point. Your copy should be focused on one advantage or selling point.
2. Use critical words - Powerful words are a powerful promotional tool. These words are powerful and can be used to inspire shoppers to buy the product. These words include free, exclusive, unique, and premium.
3. Graphics should be kept to a minimum: Graphics can be great, but not at the expense of your business. Graphics and images can often hinder the effectiveness of your message's delivery. Your message should be highlighted and not obscured by the artwork.
4. Keep in mind the shape and movement: Do you want your shelf-talker to stand out from the rest? Instead of using a rectangle, use a die-cut design. The stationary structure can capture the eye wobbles, but the motion tendencies could also be considered.

Conclusion

Suppliers and retailers endure countless hours in studying their merchandising plans and looking for ways to market their products and inspire customers' purchase decisions efficiently.

They have shelf-talkers, one of the best and most cost-effective ways to get customers to visit their shelves and products.

Perforated printer paper can help suppliers and retailers influence purchase decisions when they are most important and offer value to customers through additional product information.

Vision Supply is a leading off-the-shelf products supplier for custom labels and stickers in Australia.