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The Complete Guide to eCommerce Personalization

Author: Parlor Guitar
by Parlor Guitar
Posted: Nov 28, 2021

This is the hottest topic when it comes to the world of eCommerce. How to properly achieve eCommerce personalization. This is something that takes consistency, especially when dealing with cross-platform experiences with your customers. Customers typically need goals and real-time information to keep them hooked with a brand. There are always new and improved technologies that boost eCommerce presence.

There are many ways to bring eCommerce personalization to your brand and build a better relationship with your customers. The tough thing to know is what works the best. The eCommerce world is always changing and not one thing will work for every brand.

What is eCommerce Personalization? eCommerce Personalization is the process of delivering personal experiences on eCommerce sites by dynamically showing content, product recommendations and specific offers based on previous actions, browsing behavior, purchase history, demographics, and other personal data.

Personalization is something that always drives customers in and back to your brand. It engages consumers and increases the rate of repeat purchases as well. This means eCommerce site personalization drives sales up and increases your conversion rate.

It comes in many different forms—from personalized product recommendations on a retailer’s homepage or product detail page, to cart-abandonment marketing emails to onboarding quizzes that provide a personalized showroom of items to consumers, among many other applications.

Benefits of Personalization for eCommerce Brands

Before digital eCommerce, consumers would just simply walk into stores and be approached by sales people. They would converse face to face with the explosion of digital commerce, customers simply walked into stores and found a friendly clerk who helped them find what they wanted.

Unfortunately, that kind of personal customer attention remains exceedingly rare in the digital realm. Even in the "age of the customer," retailers, brands, and B2B companies talk a great deal about the need to personalize the customer experience.

It’s not about simply delivering what your business wants, but also about allowing every visitor to consume the experience how they prefer and helping them achieve their goals at each stage in their journey.

Think of a business you interact with online - your favorite store, your bank, a vacation booking site - and recall the variety of goals you’ve looked to accomplish there.

Your needs from a home goods store may be quite different during the wedding season. You relied on your bank for a new set of information when buying a home, and your vacation preferences change depending on if you are traveling by yourself or with family.

At the end of the day, being honest and providing value to your customers is what is important. You want them to continue buying from you, so you must provide them with a reason as to why they should do that. That is why eCommerce personalization platform is going to get you through to the finish line. Your customers will continue returning as long as they are the ones that are thought about first. Good customer service and personalization will get you a long way in the world of digital marketing.

About the Author

E-commerce has been on the hunt (for quite a while now) to find the best way to give their customers a personalized online shopping experience.

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Author: Parlor Guitar

Parlor Guitar

Member since: Mar 30, 2020
Published articles: 18

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