Case study of OYO rooms

Success strategies of OYO:

1. Low Cost business model: OYO never spend money on the construction of hotel, if you construct a hotel it would cost you millions. OYO took advantage of already build small hotels which wanted to increase their occupancy rate and OYO did it for them. OYO gave its brand name to these unbranded hotels and made a hotel chain with the help of these unbranded hotels.
2. Customer satisfaction: OYO always focus on its customer satisfaction if OYO gets complaint from customer more than one times OYO delist that hotel. OYO ensure that the process of check in, check out, hotel booking must be as easy as possible. To provide best customer satisfaction OYO always tries that its customer gets world class experience at a very affordable price because its primary target market was tier 2 and tier 3 Customer.
3. Branding of OYO rooms: OYO branded itself basically on two parameters one on standardization and second on affordable, In standardization OYO promote itself that you will get what you seen, means you will get the same room, what you have seen while booking with the superior quality and in affordable they provides best quality rooms with a very low price. Altogether it increase the repeatability of customer.
4. Use of technology: OYO knew that if it want to grow faster then it must use technology which led OYO to make its own app for booking and OYO make this app in such a way which enable users to book a hotel in just seconds.

5. Digital Marketing campaign: One of the target audience of OYO is young population and we all know that a young person might absent in a class but he will definitely present in any one of a social media platform daily and OYO understand this early that's why it promote its business on every major social media platform like Facebook, Twitter, Youtube, Instagram etc. Currently on Facebook OYO has more than 1.1M followers and on twitter OYO has more than 66K followers. Also OYO use paid advertising on popular keywords to drive more Customer. Here is the best digital marketing company in delhi

1. Acquisitions and expansion: As we know OYO never build any hotels it just enter in the partnership with the hotel owners which gave an advantage to OYO in faster expansion of its hotel chain and for quick acquisition OYO build a separate team which sole purpose is to deal with new hotel owners and persuade them to join OYO hotel chain.
2. Robust customer feedback system: Generally in unbranded hotels staff misbehave with customer, they do not listen to customer queries or ignore it but OYO set up a dedicated team for customer feedback which primary objective is to deal with customer grievances and solve their problems ASAP which increase the faith, reliability of customers towards OYO. It send a message to customer that if you book a hotel with OYO you will get the best and if you find any difficulties then they are just beside you

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