How to Choose the Right Freelance Graphic Designer for Your Next Project?

There are unlimited freelance graphic designers available in the market. Which one will suit your requirements? What are the benchmarks to choosing the right freelance graphic designer?

However, before setting the benchmark for designers, you need to be clear about your requirements. Once you have the clarity of your expectations from the designer, then start hunting in the market.

Things to know before choosing a freelance graphic designer in London

Let’s begin with the basics. It is required to understand whether the designer has the ability to deliver what is expected from him. To identify his potential, you can judge him on the basis of the below-mentioned standards.

• Experience

It’s important to ensure whether the designer has the relevant experience to create the expected marketing collaterals. To stay rest assured, you can ask the designer to share his resume or previous work he/she did for a similar industry.

• Review Their Portfolio

Once they share their portfolio, review them properly. Start from the overall presentation of the portfolio. The look and feel they have chosen for their own work and all typographies they have used. Further, look for designs that match your interests. Ask for the thought process behind their creatives. In this way, you can decide whether you are convinced with the designer or not.

• Examine Their Software Knowledge

Many times a designer may not be aware of the software you are expecting him to work on. It is vital to check whether the designer is comfortable working on the desired software and his creativity will not be affected due to software requirements.

• Check Client Testimonials

Feedback tells a lot about the designer. You may skip asking the questions that you will get answered in the testimonials. Also, it helps you understand the overall behaviour and working style of the designers. Thus, it is critical to read client testimonials before finalising any freelance graphic designer.

• Ensure The Quality and Set Expectations

Even after reviewing the portfolio, you need to make sure the designer delivers the expected only. For that matter, explain your requirements to the designer and allow him some time to come up with a thought process and rough visual. If the idea matches your prospects, then you may proceed.

• Time Required for Delivery

Sometimes even the most creative designers with expertise lack timely delivery of work. Convey your delivery expectations in the initial discussions so that if the designer is unable to deliver in the expected time you can look for another option.

• Accessibility and Availability

If working remotely, it is essential to choose a freelance graphic designer who’s accessible for project discussions and brainstorming. At the same time, he/she should be available in case of immediate briefs, so that you do not miss urgent campaigns,

• Discuss the Budgets

At this stage, you must have finalised the designer in mind. All that is required now is to ask for pricing.

Every freelancer will have his own pricing according to their experience and expertise in the creative industry as well as in your field. You can tell your budgets to the designer and ask them to negotiate if required.

• Look for a Long-Term Relationship

Good freelancers are hard to find. If you have got one, try keeping him for the long term. Ask him about his goals and aspirations and if he is willing to work with you in the long run.

You can easily find a good freelance designer with these tips. Alternatively, you can contact me for the best freelance graphic designer services in London as per your requirements.

Award winning freelance graphic designer based in Kingston, London. With 13 years experience in branding, web design, social media graphics, print graphics, presentations, wallpaper designs, paper sculpture design, and packaging. Get in touch!