4 Essential Tips for Ensuring ADA Compliance for Hospitality Websites

An ADA-compliant website is essential to keep your hospitality business running hassle-free. ADA compliance ensures that your website is accessible to people with disabilities which is 25% of the population. Seeking assistance from ADA website compliance services can be an excellent way to ensure that.

As per a CDC report, "61 million adults in the USA live with a disability." Thus, not complying with ADA negatively impacts your revenue. In addition, designing your website according to ADA standards helps avoid legal troubles while ensuring increased reach to your hospitality business as people with disabilities find your website easy-to-use and convert into regular customers.

Here are some tips to ensure ADA compliance for websites:

Choose Colors Carefully

A website may have multiple colors, and it is essential to keep enough contrast between the colors of buttons and CTAs with the rest of the website. A website works well for people with certain disabilities when all its important functions contrast with the other colors and are easily visible, making it an ADA-compliant website.

Many website designers ignore the importance of contrast in their quest to create a website with a minimalistic appeal. While it may seem like an excellent idea, it invites serious legal trouble, especially for websites related to industries like hospitality that thrive on customer service. Also, it is possible to design a minimalistic website while keeping contrast in place. Apple.com is a brilliant example of the same.

Caption Videos

Not captioning the video content on your website can be a grave mistake, causing accessibility issues and throwing the website far away from compliance. Captioning videos allow people with hearing impairments, which includes many elderly adults, to be able to understand the video. What makes this practice even more essential is that it can boost your SEO efforts, making the video content more visible to search engines and pushing your website rankings upwards.

In addition, the website should be fully functional with the keyboard alone. Using a mouse should be a choice, not a need. It helps people who have difficulty using a mouse on their computers.

Use Alt Text

Another important aspect of accessibility is using alternative text (alt-text) for all images on your website. Using alt text makes the image readable for a device such as a screen reader. In addition, you can try adding audio for all the visuals on your website so that anyone unable to view the visual content can use the audio description to understand it.

In A Nutshell

ADA compliance is not limited to brick-and-mortar businesses anymore. With the advent of technology, it has become essential for business websites as well. As people with disabilities, make up 25% of the population, compliance becomes crucial from the business point of view too. In addition, it helps keep you protected against legal liability.

Still confused about how to ensure ADA compliance for your hospitality website? Reach out to a website company with extensive experience in ADA compliance for websites and shift the stress to their shoulders.