5 Tips for Creating Enticing Promotional Videos That Sell

According to a study, "More than an hour of video content is consumed on YouTube on daily basis". It is believed that video will take over the Internet.

There is no doubt that videos are way more enticing than plain content. Brands realize this potential; thereby are outrageously leveraging video production for promotional, informative many other purposes.

Today, the demand for promotional videos is swelling up. Businesses are looking out for a video production company in India to promote their stories. However, for promos to be effective here are a few tips to consider:

to promote their stories. However, for promos to be effective here are a few tips to consider:

No beating around the bush

As quoted by Don Draper, "Make it simple but significant". Let’s say make it short rather simple when it comes to promo videos. It is especially true if you are planning to put it out on the Internet as the fear is getting scrolled without even being able to express your stories fully is considerate. Keeping it short will render your message faster also your viewer is not put off by extraneous content. Social media platforms are especially pushing short videos formats such as reels and shorts and the traction it has gained is known to all. It is a great time for brands to utilize these trends to push their promo videos amongst massive audiences

Set time limit

Promotional videos are like trailers rather than full movies. Time may not be a constraint if you are not willing to publish it on the Internet but otherwise, you need to understand the time frames of video formats on various social media channels. For instance, Instagram permits long-format IGTV videos as well as 60 seconds reels that cater only to short videos. Similarly, YouTube allows long videos as well as 60 seconds shorts. Based on your content, you need to determine whether 60 seconds is enough to deliver the complete message or you need to go for a longer format.

Give out your solution fast

Introduction in a video is just like a hook. It is meant to create interest and curiosity in a viewer’s mind. However, it should not be stretched too far to make a user hit the road. A user is primarily interested in what you can offer to them? It is important to hook a viewer with compelling design and content and come to the point that answers their need without much ado. As soon as they learn that you have the right solution for their requirements, your probability for sale increases. If you have a promotional video production company for development, you can put it as your requirement.

Share it outrageously

Just creating a video will not optimize your bottom line. To sell, you have to tell. Can there be a better place than the Internet to tell your tale? Twitter, YouTube, Facebook, etc., crop, edit, or simply share it as much as possible for maximum exposure on various channels. You can also run paid campaigns for extensive and effective reach. It is the best way to get the maximum return on your investment in video making.

Choose a complementing template/theme

If you are hiring a video production company then you need not bother about templates. They would keep you in the loop at each level of development as they make it from scratch. Also, making it from scratch on your own can be a very daunting task. Understanding the design language, brand guidelines, buyer’s persona, and various other parameters is also a crucial part of promotional video making.

To conclude, it is recommended to get experts aboard for the most effective promotional video development. Considering the above points will ensure the efficacy of your videos.

Motion Matrix Media is a well-known video production company in Ahmedabad, India. Our professional team offers flawless videos like corporate films, promotional videos, product photography & branding for startup to enterprise business.