INTRODUCATION OF DIGITAL MARKETiNG

INTRODUCATION OF DIGITAL MARKETiNG

DEFINITION :-.

"Digital marketing is a marketing technique that involves usage of digital mediums such as internet & wireless for creating Awareness, Consideration, Purchase & Loyalty for a brand, product or a service."

Today time of internet has given a great opportunity for businesses to grow digitally by utilizing different channels of digital marketing. In this introduction to digital marketing E-guide, every single aspect of digital marketing will be discussed to help marketers understand what digital marketing is, how it works and how it can help them optimize their marketing campaign.

Digital marketing is a need of 21centuary because almost all people in the world are on one of the social media platforms and from it, we targeted more people to promote and sell our products & services.

SEARCH ENGINE MARKETING(SEM) :-

SEM is a type of marketing in which we will promote our website services by paid and another method. According to research 80% of internet, users agree that they prefer to use search engine before buying a product.

SOCIAL MEDIA MARKETING :-

Social media marketing incorporates marketing strategies that use social media channels as marketing tools for exposure of brand and interact with the audience. It can be done by promoting sites through social media channels by updating Tweets, Status, Blog posts, Photo and so on. On social media platforms, we are not selling the product directly because the aim of social media is socializing is not a platform for the sale of the product

E-MAIL MARKETING :-

E-mail marketing is a type of direct marketing in which we will promote our product and services individually and in a group of people and another thing What makes it best is first it is cheaper than other marketing strategy, it is easy to track and it is easily schedule in your mail base on the calendar.

DISPLAY ADVERTISING :-

Display advertising mainly use for making the brand image of our product in a group of customer It is used in the form of video, image, audio and banner to awareness for our product.

AFFILIATE MARKETING :-

Affiliate marketing is a type of marketing in which we promote other product services on our website based on commission and the person who promote the product is called an affiliate.

MOBILE MARKETING :-

In this time mobile are remain with us 24*7 so it is a great channel to promote and sell products or services because 80% of the internet user agree that they prefer to use search about this product on mobile before buying any product and any product can easily buying through a mobile app also helps corporate retain users.

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