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Swayam: furnishing a dream home with the right vibrant colors
Posted: Dec 16, 2021
Settled in Gurugram and established in the year 1999, Swayam is India's driving home style brand associated with the assembling of Home Furnishing items Bed Linen, Table Linen, Kitchen cloth, Comforters, Cushion Covers, Laundry Bags, Curtains, and a large group of other home extras.
Dealing with new plan thoughts and texture advancement, its assortment incorporates both delicate sheeting and handloom range. At this point, its items are accessible in over 400+ counters in over 70+ urban communities across India.
"Swayam" is begun from a Sanskrit word which implies Me, Myself, all alone. The organization was begun by Neerja Garg, Co-Founder and Creative Head of the organization. She set up Swayam to communicate and exhibit her plan imagination and make a business suggestion out of it. Neerja tutors and empowers the whole group of youthful experts and works with them to convey top tier administrations to customers
Administrations OFFERED BY THE COMPANYToday, Swayam effectively fabricates and serves the market with its one of a kind and novel item bin of Daily Home use and Medical Textiles.
Every day HOME USAGE PRODUCTS
It incorporates Premium Bedsheet Sets, Finely Quilted Comforters, Winter Quilts, Mattress Protectors, Cushion Covers, Pillow Covers, Curtains, Aprons, Tablecloths, Table Runners, Place Mats, Dinner Napkins, Bags, and Kids Home Furnishings.
Clinical TEXTILE PRODUCTS
It incorporates Inclinic Bedsheets, Head Caps, Elasticated Shoe Covers, Personal Protection Equipment Kits, Surgical Gowns, Full Face Protect Shields, Masks, Scrub Suits, Lab Coats, Anti-Microbial Hospital Aprons, and Coveralls.
WHAT MAKES THE BRAND UNIQUESwayam has the greatest crate of contributions in excess of 7000 Sku's. Known for doing unique and odd plans, the items being imaginative and consistent with client needs, the USP lies in plans being varied and in vogue yet pocket-accommodating. A group of enthusiastic and youthful personalities takes Swayam forward in the field of present day retail in the homegrown just as the worldwide field of home goods. Having this as the center strength, and using the gigantic in-house fabricating limit, the organization has had the option to satisfy the abrupt spray sought after for trendy yet safe items relating to day to day existence use, with its tremendous scope of items and top to bottom plan choices.
Swayam has continually been advancing with new procedures at whatever point and any place required. A couple of variables that have assisted the brand with developing the market are:
Item arrangement on multichannel retail spaceComplete In-house planning and assembling beginning to endAssortment of items and customization prospectsQuick and ideal reactions without failMore limited lead times
THE CLIENTELESwayam has been serving three fundamental business sectors significantly. These are:
Indian Domestic Retail-Online and OfflineOnline Channel Partners like Amazon, Flipkart, Myntra, Paytm, Pepperfry, Tata Cliq, Ajio, Firstcry, Nykaa, and Offline Channel Partners like Shoppers Stop, Big Bazaar, @Home, Hometown, Reliance Retail, Spencers, Furlenco, Dmart to give some examples.
Sends out World OverSwayam works with abroad business sectors like UAE, UK, Canada, USA, Australia, and Germany. The organization additionally does private mark items for a considerable length of time customers.
Corporate Gifting and Institutional SectorsSwayam is glad to be related with Enterprises like Hospitals and Pharma Companies, Schools and Colleges, Restaurants and Shops, Hotels and Resorts, State Departments like Police and Railways, Institutions, and Guest Houses in the undertaking to supply protected and best quality confirmed items skillet India.
Extraordinary OPPORTUNITIES FOR THE COMPANYHaving a humungous range, Swayam consistently runs after new improvements to take care of each necessity, all things considered, – The maxim being "In case you can figure it, we can make it". Focussing on snatching a greater piece of the corporate giving pie through sanctioning neglected domains and expanding the quantity of Retail Outlets-both MBO's and Company Showrooms, Team Swayam plans to twofold its turnover one year from now itself.
Likewise, Swayam accepts that the internet based market is perhaps the greatest chance and has had the option to keep its item perceivability high on driving commercial centers of India, presently the organization needs to zero in on the nature of the postings. It has, subsequently, intended to add A+ content with item/assortment recordings to put itself out there better on the lookout. With an immense assortment of items portfolio, Swayam anticipates snatching a bigger reach in the International market. Infrastructural advancement and upgrade of creation limits would likewise be an equal space of concentration for the organization.
MISSION AND VISION STATEMENTSThe mission of the organization is to stay centered around becoming one of the top confided in brands, in view of the way of thinking of "Significant worth for Money" items that are inventive, imaginative, unique, and trailblazers, by constantly modifying and reacting to treasured necessities of end-clients, through moderate and fortunate cooperation, everything being equal, both inner and outside; by enrolling at least "30% year-on-year" based development.
The vision of Swayam is to reliably serve its demographic through items that are remarkable and novel, combined with top notch support administrations, with the intend to enlist outstanding development driven by all business-related verticals, to guarantee that its items arrive at all homegrown and worldwide based families throughout the long term, adding to steadily expanding clients enjoyment and acknowledgment.
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